Influencer Marketing

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• The Most Important Social Network for InfluencersAyaz Nanji
  Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.
  Facebook, Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• How to Select an Influencer Marketing Marketplace [Infographic]Laura Forer
  An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Marketing Tips, ROI
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• The State of Content and Influencer Marketing [Infographic]Laura Forer
  As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Budgets
• How Brands Are Using Influencer ContentAyaz Nanji
  Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
  Content, Content Marketing, Influencer Marketing, Research Summaries, Survey Data
• How to Identify the Right Influencers to Market for Your BrandJoe Griffin
  Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• How Much Instagram Influencers Charge to Post Sponsored ContentAyaz Nanji
  Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co.
  Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• How to Use Employee Feedback to Build Better Marketing CampaignsClaire Lew
  What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
  Advocacy, Brand Loyalty, Engagement, Influencer Marketing, Research, Social Media, Word-of-Mouth
• The Future of Healthcare Marketing: Lessons for All MarketersBob Murphy
  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world ...
  B2B Marketing, Content, Customer Behavior, Influencer Marketing, Marketing Strategy, Mobile Marketing, Testimonials, Word-of-Mouth
• The Most Popular Social Network With Micro-InfluencersAyaz Nanji
  Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data
• Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and WhenCorbett Drummey
  Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
  Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Social Analytics, Social Media, YouTube
• 139 Stats and Facts About Instagram [Infographic]Laura Forer
  Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your ...
  Customer Behavior, Influencer Marketing, Instagram, Social Media
• The Lowdown on Social Media Influencers [Infographic]Laura Forer
  Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
  Blogging Strategy, Brand Ambassadors, Brand Management, Influencer Marketing, Public Relations
• The State of Influencer Marketing in 2017Ayaz Nanji
  Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.
  Influencer Marketing, Marketing Strategy, Research Summaries, Survey Data
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• The Top 20 Digital Marketing InfluencersAyaz Nanji
  Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
  Direct Marketing, Influencer Marketing, Interactive Marketing, Research Summaries, Twitter
• Three Ways to Make Influencer Marketing Authentic AgainInga Johnson
  Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can ...
  B2C, Influencer Marketing, Retail Marketing, Word-of-Mouth