Influencer Marketing

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• The Influence of Instagram [Infographic]Laura Forer
  Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to ...
  Influencer Marketing, Instagram, Social Media
• The Power of Micro-Influencers [Infographic]Laura Forer
  Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach ...
  Influencer Marketing, Social Media
• Four Effective Techniques for Working With B2B InfluencersTom Whatley
  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
  B2B Marketing, Content, Content Marketing, Influencer Marketing
• How to Identify Offline B2B Influencers by Using Online and Offline MethodsImrana Khan
  B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline ...
  B2B Marketing, Influencer Marketing, Sales
• How to Spot Authentic (and Fake) Instagram InfluencersBilly Bones
  Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
  Influencer Marketing, Instagram, Social Media
• Marketers Should Know: How Influencers Generate Revenue [Infographic]Laura Forer
  Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
  Influencer Marketing, Public Relations, Sponsorship
• Eight Ways to Make Money on YouTube [Infographic]Laura Forer
  Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
  Influencer Marketing, Social Media, Videos, YouTube
• Instagram Influencer Engagement BenchmarksAyaz Nanji
  Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Follow the Influencer to Follow the Money [Infographic]Laura Forer
  Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
  Influencer Marketing, Instagram, Marketing Strategy
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• Understanding the Tools of Influencer Marketing [Infographic]Laura Forer
  Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool ...
  Influencer Marketing, Marketing Tips, Technology
• Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]Laura Forer
  Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time ...
  Customer Engagement, Customer Experience, Experiential Marketing, Influencer Marketing, Marketing Strategy, ROI, Social Media, Technology
• #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian Neri
  Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
  Advertising, Content, Facebook, Influencer Marketing, Local Marketing, Small Business, Snapchat, Social Media, Social Networking, SocialSkim, Videos
• How to Get More YouTube Subscribers [Infographic]Laura Forer
  One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and ...
  Content, Influencer Marketing, Marketing Strategy, Videos, YouTube
• Top Influencer Marketing Trends of 2017 [Infographic]Laura Forer
  The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
  B2C, Brand Ambassadors, Brand Management, Influencer Marketing, Marketing Strategy
• The Five Top Trends That Will Shape Influencer Marketing in 2018Ismael El-Qudsi
  Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Influencer Marketing, Marketing Strategy
• The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]Laura Forer
  Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, Social Media
• The Top Influencer Marketing Trends and Challenges of 2018Ayaz Nanji
  Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.
  Digital Marketing, Influencer Marketing, Marketing Strategy, Research Summaries
• Four Ways to Build Your Thought-Leadership Influence on Twitter
  When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not ...
  Content, Influencer Marketing, Social Media, Thought Leadership, Twitter
• Top Nine Social Media Trend Predictions for 2018 [Infographic]Laura Forer
  Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of ...
  AI, Augmented Reality, Facebook, Influencer Marketing, Instagram, Mobile Marketing, Snapchat, Social Media, Twitter, Videos, YouTube