Email Hygiene: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Marketing: Deliverability Trends and Benchmarks
  Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
  Customer Behavior, Email, Email Deliverability, Email Hygiene, Permission Email Marketing, Research Summaries
• Four Things to Dump From Your Email List Right Now
  List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
  Email Deliverability, Email Hygiene, Email Lists
• Three Email Marketing Tips From Seinfeld
  We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
  Customer Relationships, Customer Service, Email Hygiene, Email Marketing, Segmentation
• How to Reactivate Your Lapsed Email SubscribersDenise Keller
  You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
  Customer Behavior, Customer Relationships, Customer Retention, Direct Marketing, Email, Email Hygiene, Email Lists
• Email Marketing Sender Reputation Benchmarks and Trends
  Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations ...
  Email Deliverability, Email Hygiene, Email Marketing, Research Summaries
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• A Tale of Two Emails
  In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  Email Hygiene, Email Marketing
• Love the MIME
  In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  Email Deliverability, Email Hygiene, Email Marketing

Email Hygiene: Online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 with Karen Talavera, James O'Brien
  Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers.
  Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing, Reputation Management