Sales and Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.

• A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Maria Jarski
  To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
  Ad Copy, Advertising, Campaign Management, Copywriting, Customer Engagement, Customer Retention, Google, Lead Generation, Marketing Analytics, Product Marketing
• Companies Unaware of Slow Sales Response Times to Online LeadsAyaz Nanji
  Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in ...
  Customer Acquisition, Research Summaries, Sales, Sales and Advertising
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• Four Foundational Elements of Marketing Analytics SuccessMark Emond
  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
  CRM, Customer Acquisition, Customer Insight, Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Operations, Measurement, Metrics
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Maria Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising
• Sales and Marketing at War: The Game of Thrones [Infographic]Verónica Maria Jarski
  Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out ...
  Customer Acquisition, Lead Generation, Lead Nurturing, Lead Quality, LinkedIn, Marketing Automation, Sales and Advertising, Twitter
• Nine Steps to Better Conversions [Infographic]Nemo Chu
  Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
  Lead Generation, Lead Nurturing, Marketing Analytics, Metrics, Sales, Sales and Advertising
• Get More Green on Black Friday, Compliments of RemarketingAngel Morales
  Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
  Advertising, Customer Acquisition, Customer Engagement, Email, Email Marketing, Personalization, Sales and Advertising, Targeting, Web Analytics

Sales and Advertising: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
  B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising

Sales and Advertising: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Understanding and Engaging Today’s Connected BuyerBroadcast on 6/7/2012 with Tony Zambito
  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.
  Advertising, Brand Awareness, Brand Management, Customer Behavior, Customer Engagement, Customer Relationships, Customer Satisfaction, Demographics, Market Research, Marketing Tips