Customer Loyalty

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• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  Customer Engagement, Customer Loyalty, Email Marketing, Writing
• Tell Them a Story
  A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
  Brand Positioning, Customer Behavior, Customer Loyalty
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs ...
  Branding, Community, Customer Loyalty, Social Media
• Brand-Switching: Less Risk = More Switch
  Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands ...
  Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Retention, Research, Targeting
• Life Is Tweet
  "Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of ...
  Customer Loyalty, Public Relations, Small Business, Twitter