Public Relations

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• SWOT Team: Fighting for the Right to TrainHank Stroll
  This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent ...
  Creativity, Marketing Challenges, Nonprofits, Public Relations, Targeting
• Is Al Ries Dangerous to Your Brand?Dan Herman
  Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.
  Brand Awareness, Brand Positioning, Branding, Creativity, Customer Behavior, Positioning, Public Relations
• Striking at the Achilles Heel of Integrated MarketingMatthew Syrett
  While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.
  Branding, Collaboration, Marketing Smarter, Public Relations, Word-of-Mouth
• Branding on a Budget: An Interview With Brad VanAukenKimberly McCall
  Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.
  Advertising, Brand Awareness, Branding, Customer Relationships, Positioning, Public Relations, Sponsorship, Taglines
• SWOT Team: Easing the Squeeze for FundsHank Stroll, Yvonne Bailey
  This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad ...
  Collaboration, Customer Engagement, Economic Crisis, Marketing Budgets, Marketing Challenges, Public Relations
• Advertising Is Dead; Long Live PRHarry Hoover
  effectively build a brand today, you need PR.
  Advertising, Branding, Public Relations
• Ten Ways to Get the Media to Love YouMargie Fisher
  Your relationships with the media can make or break your public relations efforts. Here’s how to get them to love you.
  Creativity, Marketing Tips, Public Relations, Targeting
• The PR Lessons of a Clueless Blog PitchBL Ochman
  The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about.
  Blogging, Marketing Tips, Public Relations, Targeting
• Best Advice From the MarketingProfs SWOT TeamHank Stroll, Tamara Halbritter
  Here's your chance to see what your colleagues advise James to do about his brand's erosian at the hands of spam. Also, give your own two cents to Joan, who ...
  Email Campaigns, Marketing Challenges, Public Relations
• Get It Right (Before You Get It Out)Phillip Ross
  o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way.
  Advertising, Customer Experience, Public Relations, Word-of-Mouth
• You Call That Integrated Marketing Communications?Richard Roberts
  The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?
  Advertising, Public Relations, Sponsorship
• Why This Article Is Not About YouHilary McCarthy
  Perhaps you have experienced it…that dreaded call from your boss (or worse yet, your boss’s boss) standing in the doorway holding the latest issue of The New York Times, EE ...
  Collaboration, Marketing Smarter, Public Relations, Writing
• Just Say “No” to ComdexFord Kanzler
  Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like drunken sailors. Is exhibting at Comdex -- or any huge ...
  Advertising, B2B Marketing, Creativity, Public Relations, Small Business, Tradeshows/Events
• PR Isn't Shorthand for Press ReleaseFord Kanzler
  Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective public relations program, a press release may be the ...
  Press Releases, Public Relations, Targeting
• The REAL Difference Between Marketing & AdvertisingKimberly McCall
  The line between marketing and advertising is fuzzy to begin with. Ask 20 experts what the difference between the two is, and you'll get 20 different answers. So what's the ...
  Advertising, Collaboration, Customer Relationships, Public Relations, Targeting
• The Principles of Reality PR BL Ochman
  Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
  Creativity, Press Releases, Public Relations, Targeting, Thought Leadership, Writing
• The Uncommon Market: Thinking About a PR Campaign to Target Europe? Roger Staton
  The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.
  B2B Marketing, International Marketing, Press Releases, Public Relations, Targeting
• Five Essential Ingredients of a Good Press Release Hilary McCarthy
  Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.
  Creativity, Marketing Tips, Press Releases, Public Relations, Writing
• Will a Press Release Really Help My Business? Al Lautenslager
  Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.
  Press Kits, Press Releases, Public Relations, Writing
• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing