Marketing Resources: Taglines

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Results for Taglines

What's Wrong With This Picture? The Stauer Chronographby Barry Densa
We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.
More articles on Ad Copy, Advertising, Taglines, Testing, Websites
Today's Greatest Marketing Secret: Telling Stories in Eight Words or Lessby Bill Schley
Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.
More articles on Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
Reaching Hispanics: First Segment by Acculturation, Then Speak Their Languageby Ederick Lokpez
Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because without segmenting this increasingly important market by level of acculturation, ...
More articles on Hispanic Marketing, Segmentation, Taglines, Targeting
The Secret to Reaching the Latino Marketby Chanin Ballance
To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the ...
More articles on Hispanic Marketing, Marketing Tips, Recession, Taglines
Video Microsites—The Brand-Story Campaign Solutionby Jerry Bader
Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if they are to succeed. When you use the Web as ...
More articles on Marketing Smarter, Taglines, Videos, Websites
Speaking Their Language: How to Localize Your Message for Global Customersby Chanin Ballance
Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies ...
More articles on Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
How Social Media Is Changing the 4Ps of Marketing: Stories From Real Companiesby Mack Collier
Increasingly, companies are beginning to reach out to their customers to help them with their marketing efforts; in some cases, companies are actually turning some marketing functions over to their customers entirely. Here is how companies have successfully turned at ...
More articles on Brand Ambassadors, Referrals, Social Media, Taglines, Word of Mouth
How To Create a Video Campaign Conceptby Jerry Bader
If you want to be cutting edge, the way to do it is with audio and video.
More articles on Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos
Why a Killer Videogame Is the U.S. Army's Best Recruitment Toolby David Verklin
Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most ...
More articles on Ad Copy, Interactive Marketing, Taglines
Just Do It: How to Create a Memorable Taglineby Carrie Shearer
Taglines—those few descriptive words that position your brand—set your business apart from the competition and arouse interest in your product or service. The most exceptional taglines can remind potential customers about your brand without mentioning your product, service, or company ...
More articles on Branding, Creativity, Positioning, Taglines
Be All That You Can Be: The Company Persona and the Magic of 'Language Alignment'by Frank Luntz
Walk through any bookstore and you'll find dozens of books about the marketing and branding efforts of corporate America. The process of corporate communication has been thinly sliced and diced over and over, but what you won't find is a ...
More articles on Ad Copy, Advertising, Brand Awareness, Branding, Personas, Taglines, Targeting
Looking for a Great Tagline - Search No Moreby Carrie Shearer
More articles on Brand Positioning, Naming, Taglines, Targeting
High Tech Marketing/Business Model Boot Camp: Stepping up to the Microphone (Part 6 of 6)by Nilofer Merchant
Can you imagine what it would be like to charge 20-200% more than your competitor and own market category dominance? This final part of the Boot Camp series focuses on ways your organization can increase its economic power.
More articles on Customer Experience, High-Tech Marketing, Product Marketing, Taglines
How to Be a Compassionate Designer for Passionate Customersby David Armano
The value of creating passionate users is becoming clear to brands wishing to thrive in the "experience economy." Provide an experience that is useful, usable, desirable, and differentiated... and you will create demand for your brand and delight your customers. This ...
More articles on Creativity, Customer Behavior, Taglines
Keys to Branding Your Small Businessby Jay Lipe
More articles on Branding, Creativity, Small Business, Taglines
Keys to Branding Your Small Businessby Jay Lipe
More articles on Branding, Logos, Naming, Small Business, Taglines
The Power of Excellent Messagingby Sridhar Ramanathan
Most CEOs and even VPs of marketing think messaging is about a good tagline. That's partially true, but a tagline is only a small portion of smart messaging work.
More articles on Copywriting, Hiring Outside Resources, Positioning, Taglines
A Few Brand Campaigns Are Forever (Well, Almost)by Barry Silverstein
Keeping a campaign fresh and vibrant—and maintaining its breakaway status—is a major challenge. The competitive landscape is turbulent and consumer perceptions are constantly shifting. It takes courage and perseverance to sustain a breakaway campaign over decades.
More articles on Advertising, Brand Awareness, Taglines
Focus on Marketing Strategy, Not Just Tacticsby Ken Lauerer
Far too often, agencies and companies alike unwittingly focus on tactics—rather than strategy—in their marketing and communications activities. It's not always easy for companies to pause, step back, and review where they are going. However, if you don't have ...
More articles on Branding, Marketing Strategy, Marketing Tips, Taglines
How to Write for a Multilingual Marketplace (Part 2)by Suzan St Maur
We've all heard the jokes about embarrassing translations in the marcom arena. But if you were were responsible for a hefty international marketing or ad budget, such gaffes would wipe the smile right off your face. There are some ...
More articles on Ad Copy, Branding, Taglines, Writing

See all 37 marketing articles related to Taglines

Four Ways to Get Lost in the Crowd
"It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
More articles on Marketing Tips, Naming, Small Business, Taglines
Bored to Death
If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
More articles on Online Marketing, Small Business, Taglines
Come Tweet With Me
Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
More articles on Facebook, Social Media, Taglines, Twitter
Try not Pitching at All
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
More articles on Blogging, Email Subject Lines, Social Media, Taglines
Have We Got the Answer for You!
If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
More articles on Collaboration, Creativity, Small Business, Taglines, Targeting
Shall We Dance?
It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly ...
More articles on Customer Behavior, Marketing Inspiration, Taglines, Videos
What Exactly Do You Do, Again?
We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
More articles on B2B Marketing, Search Engines, Taglines, Testing, Value Propositions, Web Content, Websites

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Taglines case studies, deconstructing real life examples and illustrating lessons learned

How a Single Voice Recording Scored Immediate Ticket Sales for Boston Collegeby Boston College Athletics
CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000.
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