Taglines: How-to articles covering the latest marketing tactics, tips, and strategies.

• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• What's Wrong With This Picture? The Stauer ChronographBarry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in ...
  Ad Copy, Advertising, Taglines, Testing, Websites
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Reaching Hispanics: First Segment by Acculturation, Then Speak Their LanguageEderick Lokpez
  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because ...
  Hispanic Marketing, Segmentation, Taglines, Targeting
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Bored to Death
  If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  Online Marketing, Small Business, Taglines
• Video Microsites—The Brand-Story Campaign SolutionJerry Bader
  Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if ...
  Marketing Smarter, Taglines, Videos, Websites
• Come Tweet With Me
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  Facebook, Social Media, Taglines, Twitter

Taglines: Online seminar broadcasts from the best minds in marketing

• Jack Trout on Worldwide Positioning: An Encore PresentationBroadcast on 11/28/2007 with Jack Trout
  The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between.
  International Marketing, Marketing Tips, Positioning, Taglines
• Small Business Series: Positioning, Naming and TaglinesBroadcast on 7/20/2007 with Michael Goodman
  Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
  Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines

Taglines: Marketing downloads for the busy professional

• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  Naming, Positioning, Positioning Statements, Small Business, Taglines