Branding

Topics » Articles » Branding

• Stream a Little Stream of Me
  Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word-of-Mouth
• Look at Me. Now, Focus.
  These days, companies are scrambling to stay competitive. Is there a silver bullet out there that can help? Something to get you through these tough times? According to Geoffrey Moore ...
  B2B Marketing, Branding, Collaboration, Positioning
• Orange Crush
  When Tropicana unveiled entirely new packaging for its Pure Premium orange juice early this year, the company received an unexpectedly vocal response from a small cadre of customers. According to ...
  Branding, Marketing Inspiration, Product Marketing
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• The 411 on 420
  You log on to your computer and discover—splashed across the news section of your homepage—a candid snapshot of your celebrity spokesperson inhaling from an enormous bong. Quick, what do you ...
  Branding, Marketing Inspiration
• Come As You Are
  A recent McDonald's ad sets a scene many of us see every day, but throws in a twist. Two cultured-looking men are reading at a table in a highbrow coffee ...
  Advertising, Branding, Marketing Inspiration
• Brand 'Em, and Let 'Em Roam Free
  We are exposed to people interacting with their favorite brands every day—for instance, commuters drinking bottled water. Might these glimpses of others using common brands influence our own brand choices? ...
  Brand Awareness, Branding, Customer Behavior
• So You Wanna Be a Swan?
  "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  Branding, Customer Behavior, Small Business, Surveys
• Brand or Get Branded
  "You've heard the branding gurus' mantra," says Jane Schulte, author of Work Smart, Not Hard! "Brand or be branded. Well, it's true. If you don't go about the process of ...
  Branding, Small Business
• Brand Aid
  In an article at MarketingProfs.com, Mike O'Toole explains why small businesses instinctively understand the importance of developing brand equity: "It is the quality that motivates your customers to recommend their ...
  Brand Positioning, Branding, Small Business