Marketing Resources: Videos

• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
  More articles on Career Management, Forecasts, Personal Branding, Social Networking, Videos
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
  More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
  More articles on Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• 10 Tips for Producing Tantalizing Business Video Toursby Cara Barineau
  If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right ...
  More articles on Creativity, Customer-Centric, Humor, Marketing Tips, Videos
• Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Contentby Ann Handley
  What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected ...
  More articles on Content Marketing, Creativity, Marketing Smarter, Marketing Tips, Videos
• Snackable Content: The Key to Engagementby Glenn Engler
  Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.
  More articles on Content, Customer Engagement, Smart Phones, Twitter, Videos
• How to Rebrand a 10-Year-Old Company in Six Weeksby Kathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.
  More articles on Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• The Career-Search Game Changer: Your Video Bio by William Arruda, Catharine Fennell
  When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio.
  More articles on Career Management, Content, Creativity, Job Search, Videos
• Seven SMB Marketing Trends for 2011by Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
  More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Five B2B Trends in Content, Social Media in 2011by Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.
  More articles on B2B Marketing, Content, Creativity, Customer Engagement, Smart Phones, Social Media, Videos
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
• Eight Ways to Create Enough Video Content to Last 18 Monthsby Pete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
  More articles on B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Four Affordable Tools That Can Help You Market Your Businessby Steve Adams
  Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already ...
  More articles on Email Marketing, Marketing Smarter, Marketing Strategy, Small Business, Social Media, Videos
• Four Lingering Myths About Video-Email Marketingby Andy Shore
  People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long ...
  More articles on Email Marketing, Email Service Providers, Marketing Tips, Social Networking, Videos
• Video—Personal Branding's Killer Appby William Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and ...
  More articles on Marketing Tips, Personal Branding, Videos, Word of Mouth
• 10 Tips for Crowdsourcing Advertising With a Video Contestby Wil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, ...
  More articles on Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising Eraby Ted Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take ...
  More articles on Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• Eight Tips for Optimizing YouTube Videosby Larry Kim
  Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and ...
  More articles on Keywords, Nielsen Data, Promotions, SEO, Social Media, Social Networking, Videos, YouTube
• Six Ways B2Bs Can Increase Their Marketing Impact With Mobileby Christina "CK" Kerley
  When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? Where do we even begin to integrate mobile media into our B2B ...
  More articles on Advertising, B2B Marketing, Lead Generation, Mobile Marketing, Smart Phones, Targeting, Videos, Website Design

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• Quick Tricks for Dressing Up Your YouTube Videos
  There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  More articles on Social Media, Videos, YouTube
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]by Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  More articles on Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• YouTube's Playbook for Producing Compelling Videos
  YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  More articles on Marketing Tips, Social Media, Videos, YouTube
• Video Viewers Watching Longer via Tablets, Sharing More on Facebook
  Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers ...
  More articles on Consumer Electronics, Customer Behavior, Customer Engagement, Research Summaries, Videos
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]by Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  More articles on Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Media, Trade Shows/Events, Videos
• Think Landing Page, Not Phone Number [Video]by Brent Walker
  Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable ...
  More articles on Advertising, Marketing Tips, Videos
• Dialogue Writing, Part 2: Where to Start [Video]by Brent Walker
  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
  More articles on Creativity, Marketing Inspiration, Videos, Writing
• Dialogue Writing, Part 1: Chaos Is Good! [Video]by Brent Walker
  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
  More articles on Creativity, Marketing Tips, Videos, Writing
• Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]by Verónica Maria Jarski
  You don't need a Jerry Bruckheimer-sized budget to make a killer video. A solid idea, a snazzy camera, and a little bit of planning will do the trick. Here are ...
  More articles on Marketing Strategy, Marketing Tips, Videos
• How to Get Your Creative Approved [Video]by Brent Walker
  You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? ...
  More articles on Content, Creativity, Customer Satisfaction, Videos
• The Five Rules of Great Radio: Rule 5 [Video]by Brent Walker
  You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain ...
  More articles on Creativity, Customer Engagement, Marketing Tips, Videos
• The Five Rules of Great Radio: Rule 3 [Video]by Brent Walker
  Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.
  More articles on Advertising, Creativity, Marketing Tips, Videos
• Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
  Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why ...
  More articles on Management, Measurement, Videos
• New Ground Rules for Radio in the Age of Social Media [Video]by Brent Walker
  This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. ...
  More articles on Advertising, Marketing Tips, Social Media, Videos
• Why Digital Loyalty Matters, Part 1 [Video]
  In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of ...
  More articles on Branding, Marketing Tips, Social Media, Videos
• Use of Video-Sharing Sites on the Rise
  Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage ...
  More articles on Customer Behavior, Research Summaries, Videos, YouTube
• Online Video Viewing Surges, but Ad Receptivity Varies
  Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given ...
  More articles on Customer Behavior, Research Summaries, Videos
• Twitter Stats: Photo-Sharing Tweets; Search Queries
  Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images ...
  More articles on Research Summaries, Twitter, Videos
• Online Video Ad Effectiveness Rivals TV's, Budgets Shifting
  Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are ...
  More articles on Advertising, Research Summaries, Targeting, Television, Videos
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube

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Videos case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
  More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
  More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports Authority
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
  More case studies on Brand Awareness, Case Studies, Collaboration, Newsletters, Non Profits, Videos
• How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
  More case studies on Case Studies, Email Campaigns, Interactive Marketing, Podcasting, Videos
• How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby Rhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
  More case studies on Case Studies, Public Relations, Videos, Word of Mouth, YouTube

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Videos online seminar broadcasts from the best minds in marketing

• Video Marketing ROI: The Video Strategy FrameworkBroadcast on 11/15/2011 11:00:00 AM
  More seminars on Content, Marketing Strategy, ROI, Videos
• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 11:00:00 AM
  More seminars on Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• Creating Fresh B2B Video Content All Year LongBroadcast on 5/26/2011 11:00:00 AM
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• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 11:00:00 AM
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• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 11:00:00 AM
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• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 11:00:00 AM
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• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009
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• YouTube for Business, Part 2: Creating Effective YouTube Business VideosBroadcast on 12/12/2008
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• YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyBroadcast on 12/11/2008 11:00:00 AM
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• Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineBroadcast on 3/13/2008
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• What Marketers Need to Know about Podcasting and Streaming VideoBroadcast on 8/9/2007 11:00:00 AM
  More seminars on Channel Marketing, Marketing Tips, Podcasting, ROI, Videos
• Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and MoreBroadcast on 4/11/2007 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word of Mouth
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 11:00:00 AM
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube

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Videos Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 10:00:00 AM
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• Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 10:00:00 AM
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• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 10:00:00 AM
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• Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 10:00:00 AM
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Videos marketing downloads for the busy professional

• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth

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