- Marketers: Don't Just Buy Media—Earn It! by Ben Straley
Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
- Your Website's Missing Ingredient by Jerry Bader
When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. ...
- What's the Color of Your Personal Brand? by William Arruda
Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
- How to Develop a Successful Facebook Page by Mark Ivey
Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
- Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
- Why Gen Y Is Passing You By
by Kimberly SmithWhat works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
- Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates
by Kimberly SmithVideo viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...
- Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads by Diaz Nesamoney
Do video ads work to turn viewers into buyers and passionate brand advocates?
For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...
- A Lesson from Sears: Creating Relevance in Email Marketing by Stephanie Miller
Sears performed a courageous email-marketing act in mid-December.
Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close.
Despite that pressure, the Sears ...
- Personal Branding Predictions: The Top 9 for '09
by William ArrudaPersonal branding is something that every career-minded professional needs to be thinking about—every day, and with everything they do. With the recession growing in severity and marketing budgets being cut, now is the time for you to be thinking about ...
- Email Marketing Insights From Obama and McCain by Morgan Stewart
In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
- When the Media Becomes the Marketing: Q&A With CC Chapman by Mack Collier
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience.
CC Chapman should know, as he's been active ...
- Get the Vote: Use Political Marketing Techniques to Power Your Campaigns by Jean Fleming
Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
- Top Lessons Learned in Consumer-Generated Advertising by Neil Perry
Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials ...
- Hardwired to Love Brands by Martin Lindstrom
Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable ...
- Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk by Mack Collier
There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what ...
- A Six-Step Web-Branding Blueprint for the Experience Economy by Jerry Bader
Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding.
Failure to adapt to new realities results in potentially unwanted and dramatic consequences.
We are all aware ...
- Beyond YouTube: Getting Started With Video for Marketing and Sales by Gary Anderson
Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives?
For marketers who want to put video communication to good use, the key ...
- MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool by Matt Dickman
What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic.
Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
- A Web Site Without Video Is Like... by Jerry Bader
...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line.
If your Web site disappointments, you need something that provides the eureka factor.