MarketingProfs - Videos Marketing Resources by Topic
Marketing Resources: Videos
Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.
Results for Videos
- Marketers: Don't Just Buy Media—Earn It! by Ben StraleyWant to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
- Your Website's Missing Ingredient by Jerry BaderWhen websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. ...More articles on Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
- What's the Color of Your Personal Brand? by William ArrudaColor is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
- How to Develop a Successful Facebook Page by Mark IveyFacebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.More articles on Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
- Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun RyanIn Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
- Why Gen Y Is Passing You By
by Kimberly SmithWhat works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos - Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates by Kimberly SmithVideo viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...More articles on Advertising, Creativity, Facebook, Marketing Strategy, MySpace, Social Media, Targeting, Videos, Word of Mouth, YouTube
- Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads by Diaz NesamoneyDo video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...More articles on Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
- A Lesson from Sears: Creating Relevance in Email Marketing by Stephanie MillerSears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears ...
- Personal Branding Predictions: The Top 9 for '09 by William ArrudaPersonal branding is something that every career-minded professional needs to be thinking about—every day, and with everything they do. With the recession growing in severity and marketing budgets being cut, now is the time for you to be thinking about ...
- Email Marketing Insights From Obama and McCain by Morgan StewartIn the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
- When the Media Becomes the Marketing: Q&A With CC Chapman by Mack CollierWhile blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active ...
- Get the Vote: Use Political Marketing Techniques to Power Your Campaigns by Jean FlemingLove 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
- Top Lessons Learned in Consumer-Generated Advertising by Neil PerryMarketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials ...
- Hardwired to Love Brands by Martin LindstromWhy are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable ...
- Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk by Mack CollierThere's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what ...
- A Six-Step Web-Branding Blueprint for the Experience Economy by Jerry BaderChange is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities results in potentially unwanted and dramatic consequences. We are all aware ...
- Beyond YouTube: Getting Started With Video for Marketing and Sales by Gary AndersonDo you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key ...
- MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool by Matt DickmanWhat do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic. Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
- A Web Site Without Video Is Like... by Jerry Bader...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
- Fall TV Drives Record Online Video ViewingThe fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.
- You Lie!A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
- Yes, It's Viral, but I'm not AfraidThis time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
- 36MM Germans Viewed 6.4B Videos in AugustGermany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on ...
- Online Video Streaming Up 25% YOYTwo key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering ...
- We'll Have a Gay Old TimeWe've seen Sarah Haskins critique advertising that patronizes women, and now it's time for Bryan Safi's take on commercials that handle gay topics with varying degrees of respect. In this ...
- Your Husband: Slightly Dumber Than a DogComedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
- Video Consumption, Multitasking Continue to RiseThe number of Americans watching mobile video jumped 70% from 2Q08 to 2Q09, and TV viewership increased slightly in the same period. Moreover, 57% of consumers at least once a ...
- Viral, ShpiralYou've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
- Dramatic Rise in TV Show, Movie StreamingStreaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.
- Champagne Taste, Beer BudgetWould you dicker with a waiter about the price of a steak entrée? Or ask a hairdresser to give you highlights for free? Or expect a cashier to sell you ...
- That's RoughYou've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't ...
- Social Media Gets Punk'd "Back in the day, I was into punk rock," says David Meerman Scott in a post at his Web Ink Now blog. "It was loud, it was NOT disco, there ...
- All You Ever Needed to Know About TwitterMichael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
- Ad Position, Shape More Important Than Size, Maybe: StudyOnline ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...More articles on Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Videos
- Quiet on the (Twitter) Set!Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
- Stellar Viral Videos, Pt. IILast week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
- Youth Isn't Always Wasted on the YoungYou might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
- Stellar Viral Videos, Pt. INews flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
- Ready for Your Close-up?In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
Videos case studies, deconstructing real life examples and illustrating lessons learned
- How Domino's Managed a Viral Video Nightmareby Domino's PizzaCASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
- How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State WarriorsCASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
- How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics CanadaCASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
- How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel LabsCASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
- Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
- Using Video to Reel in Record High Traffic and Conversionsby KinaxisCASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
- How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging NetworkCASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
- How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly WigglersCASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
- How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLCCASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
- How a Telecommunications Company Used Video to Streamline Its Sales Processby DigiumCASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
- How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory InnAs a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
- How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon UniversityHow does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
- How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports AuthorityThe nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
- How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO CouncilWhen it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
- How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby RhinoflyWhen Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
Videos online seminar broadcasts from the best minds in marketing
- Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:
- 9/3/2009 - YouTube for Business, Part 2: Creating Effective YouTube Business VideosAttendee rating: - 12/12/2008
- YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyAttendee rating:
- 12/11/2008 - Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineAttendee rating: - 3/13/2008More seminars on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Value Propositions, Videos
- What Marketers Need to Know about Podcasting and Streaming VideoAttendee rating: - 8/9/2007
- Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and MoreAttendee rating:
- 4/11/2007More seminars on B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word of Mouth - Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceAttendee rating: - 3/29/2007More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
Videos marketing downloads for the busy professional
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
Search by Topic
How-To Marketing Articles
Join over 350,000 members ... SIGN UP!
Already a member? Sign In!
Copyright © 2000-2009 MarketingProfs LLC.
All Rights Reserved. Terms
under which this service is provided to you.
