Videos: How-to articles covering the latest marketing tactics, tips, and strategies.
#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela NatividadGet the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
#SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela NatividadSee who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela NatividadGet the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
Top Six Email Marketing Trends You Need to Keep Pace WithLiga BizuneEmail marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
#SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela NatividadSXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
How Many Americans Subscribe to Streaming Video Services?Ayaz NanjiSome 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
#SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela NatividadSee the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
Video Posts Have the Most Organic Reach on FacebookAyaz NanjiFacebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent ...
#SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela NatividadCheck out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
#SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela NatividadFind out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
Videos: Podcasts containing in-depth interviews with smart marketers from all walks of life.
The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneEntrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.
Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.
How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]by Matthew GrantIn this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, ...
Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew GrantGuy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
Videos: Online seminar broadcasts from the best minds in marketing
- Using Visual Stories to Create an Urge to ActBroadcast on 4/24/2014 with Andrew DavisThis PRO seminar will reveal the secrets to creating great video stories that actually drive revenue.
- MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 with Steve StockmanDuring this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
- Creating Fresh B2B Video Content All Year LongBroadcast on 5/26/2011 with Pete SavageWhether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months.
- Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 with B2B Forum SpeakersJoin us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.
- MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 with Ann Handley, C.C. ChapmanYour brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
- New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 with Michael MillerMichael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
- Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009 with C.C. ChapmanGot content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks.
- YouTube for Business, Part 2: Creating Effective YouTube Business VideosBroadcast on 12/12/2008 with Michael MillerYou've decided you're ready to give your business some exposure to the 60 million viewers on YouTube, but where do you start? Learn more...
- YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyBroadcast on 12/11/2008 with Michael MillerWith 60 million viewers out there, have you been wondering if — and how — your business could be reaching customers via YouTube?
- Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineBroadcast on 3/13/2008 with Geoff LivingstonThings aren't quite so simple for marketers any more. One-mass communication-based approaches don't work quite the same way. And if you use old marketing tactics in this new media world, in fact, the results can backfire on well-meaning companies.
Videos: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Create a YouTube Content Library With Google Hangouts On AirReleased on 4/17/2015 with Stephan HovnanianIn just 10 minutes, you'll learn the basic framework to build a content library of video with Google Hangouts On Air. This free and easy tool syncs up with your branded YouTube channel so you can build a content library with the support of experts, vendors, customers, and more. You'll also learn how to turn these videos into additional pieces of content to connect your brand with your target audience. And bonus—it'll help boost your SEO, too!
- Take 10: How to Create a Teaser VideoReleased on 6/20/2014 with Ken CossinIn just 10 minutes, you'll learn how to create excitement around your new product launch by producing a winning teaser video. You'll also learn how to promote your video pre- and post-release to ensure it gets viewed.
- Take 10: How to Create Simple and Effective Video Presentations on a BudgetReleased on 5/2/2014 with Neil WalkerIn just 10 minutes, you will learn how to create highly engaging screen presentation videos that are easy, inexpensive, and don't require you to be in front of the camera.
- Take 10: How to Humanize Your Brand Through VideoReleased on 2/8/2013 with Tim WasherIn just 10 minutes, you'll learn how to connect with your customers using relevant and appealing video content that does more than just push your products.
- Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 with Anne YastremskiIn just 10 minutes, you'll learn how to record a professional-quality audio file with Audacity. Follow the quick and easy tips to purge your audio file of pauses, audio mistakes, and choppiness, too.
- Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 with Michelle SchoenIn this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 with Michael MillerThis short webcast provides detailed recommendations for planning and setting up a YouTube video shoot. Michael Miller shows you how to prepare a script and storyboard, what equipment to purchase, and how to set up your shots.
Videos: Marketing downloads for the busy professional
- A Quick Guide to YouTube & Creating Your Own YouTube ChannelYouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.