-
Connect Remote Workers With Social Software
If you're running a small business, one of your biggest allies is the freelancer or the remote worker—even if she's not at your doorstep (which she increasingly isn't).
But if you ...
-
Four Steps to More Effective Virtual Business Meetings
Besides saving time and money, teleconferences offer other rewards. For one thing, they can be recorded for further review. And they are flexible: Participants can be patched into a virtual ...
-
How Marketing-IT Cooperation Can Improve Website Performance
Every so often, a major retailer makes headlines when its website goes haywire. But online glitches endanger small businesses, too. "Lost revenues and tarnished corporate and personal images don't discriminate ...
-
Before You Plan: Four Vital Questions About Your Content Marketing
Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
-
How to Overcome the Social Shakes and Get Your Brand Out There
It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
-
The Four Starring Roles Every Business Project Needs
As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective.
But how do you build project teams that consistently produce? Here's an ...
-
Is Your Business Strategy 2012-Ready? Take the Test.
In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge.
Here's one way to put it to the test. Writing at the McKinsey Quarterly, ...
-
Some Do's and Don'ts of Social Updating
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of ...
-
A Social Platform That Serves Your Team Members One at a Time
There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
-
Seven Cool Apps for Business Teams
As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
-
Three Ways to Avoid Email Marketing Oblivion
Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
-
Three Core Qualities of B2B Digital Marketing
As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
-
What You Can Learn From Steve Jobs
"Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
-
Three Rules for Ideation Success
How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
-
Six Points on the Road Map to Social Integration
In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites.
In short, being new-media-savvy these days isn't just about having a ...
-
Use Social Serendipity to Boost Innovation
What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
-
Three Mistaken Beliefs That Can Cripple Marketing Teams
What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
-
Your 12-Point Skeleton for Social Strategy Preparation
Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
-
Three Ways to Improve Your Online Forms
"Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
-
An Easy Way to Generate In-House Copy From Non-Writers
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
MarketingProfs uses single