Customer Behavior

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• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• The Business Value of User Experience Design [Infographic]Verónica Jarski
  Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.
  Consumer Electronics, Customer Behavior, Customer-Centric, Customer Experience, Customer Insight, Customer Relationships, Mobile Marketing
• Five Future Trends in the Marketing of TelevisionAndy Bryant
  Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ...
  Advertising, Brand Management, Brand Positioning, Consumer Electronics, Customer Behavior, Marketing Strategy, Television
• Train-of-Thought Analytics Can Help Non-Techie Marketers Understand DataCurt Bloom
  Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it.
  Customer Behavior, Customer Insight, Data, Measurement, Metrics
• The Most Annoying Things Brands Do on Social MediaAyaz Nanji
  Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different OutcomesJosh Zywien
  How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Retention, Public Relations
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]Ayaz Nanji
  Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according ...
  Customer Behavior, Demographics, Millennials, Research Summaries, Survey Data
• Four Ways to Gain a Holistic View of the Customer JourneyDeren Baker
  The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences.
  Brand Management, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Sales, Sales and Advertising
• Devices Consumers Use to Shop for Fashion OnlineAyaz Nanji
  More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three YearsBrandon Carter
  For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, ...
  Brand Loyalty, Brand Management, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Marketing
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• Consumers' Top Travel Stresses and Pet PeevesAyaz Nanji
  Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.
  Customer Behavior, Research Summaries, Survey Data
• How Online Forms Can Anchor Your Business [Infographic]Verónica Jarski
  Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.
  Customer Acquisition, Customer Behavior, Lead Generation, Management, Websites
• What Motivates Consumers to Click on Mobile Ads?Ayaz Nanji
  Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
  Advertising, Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology
• Is Your Brand Trusted? Here's What Happens When It Is—and Isn'tJosh Zywien
  If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.
  B2B Marketing, B2C, Brand Loyalty, Brand Management, Brand Positioning, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, Reputation Management
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data