Customer Behavior

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• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]Laura Forer
  A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of ...
  Branding, Creativity, Customer Behavior, Website Design
• Everything You Need to Know About Using Video in Social Marketing [Infographic]Laura Forer
  How are marketers using video in social media—and, more important, what do consumers want in social videos? This infographic by Animoto has answers.
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Videos
• Online vs. In-Store: How Consumers Prefer to ShopAyaz Nanji
  Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Top 15 US Web Properties and Mobile AppsAyaz Nanji
  Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Websites
• Consumers' Biggest Pet Peeves With E-Commerce SitesAyaz Nanji
  Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Website Design
• Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]Laura Forer
  Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.
  B2C, Customer Behavior, Millennials, Retail Marketing
• Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]Laura Forer
  Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing ...
  B2C, Customer Behavior, Email, Email Marketing, Marketing Challenges
• The Martech Purchase Process: How Buyers Evaluate VendorsAyaz Nanji
  Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO ...
  Customer Behavior, Research Summaries, Sales, Survey Data, Technology
• 104 Mobile Marketing Facts [Infographic]Laura Forer
  How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.
  Advertising, B2C, Customer Behavior, Customer Loyalty, E-Commerce, Email, Mobile Marketing, Search Engines
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• The Post-Purchase Experience: What Consumers WantAyaz Nanji
  Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology.
  Customer Behavior, Customer Experience, Customer Relationships, Customer Retention, Customer Service, Research Summaries, Survey Data
• The State of OTT Video Viewing: Top Devices and PlatformsAyaz Nanji
  Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
  Content, Customer Behavior, Research Summaries, Television, TV, YouTube
• How In-Store Tech Use and Preferences Differ by Gender [Infographic]Laura Forer
  Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about ...
  B2C, Customer Behavior, Customer Service, Mobile Marketing, Retail Marketing, Technology, Women
• Customer Referral Programs: Top Methods and RewardsAyaz Nanji
  The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
  Customer Acquisition, Customer Behavior, Customer Engagement, Research Summaries, Sales, Survey Data
• Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]Laura Forer
  Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.
  AI, B2C, Customer Behavior, E-Commerce, Technology, Women
• How Millennials Are Changing the Shopping Landscape [Infographic]Laura Forer
  Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an ...
  B2C, Customer Behavior, Customer Experience, Customer Loyalty, Demographics, E-Commerce, Millennials, Retail Marketing
• The Remarkable Reach of Traditional RadioAyaz Nanji
  Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data
• Video Content and Its Role in the Marketing Funnel [Infographic]Laura Forer
  Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video ...
  Content, Customer Behavior, Lead Generation, Sales, Videos
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines