Customer Behavior

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• How Mobile Dominates YouTube Viewership [Infographic]Ayaz Nanji
  Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Videos, YouTube
• Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]Laura Forer
  The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.
  Advertising, Customer Behavior, Demographics, Millennials, Television
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• The Impact of Gmail Tabs on Email BehaviorAyaz Nanji
  Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Google, Research Summaries, Survey Data
• 139 Stats and Facts About Instagram [Infographic]Laura Forer
  Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your ...
  Customer Behavior, Influencer Marketing, Instagram, Social Media
• How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information TypesAyaz Nanji
  When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Technology
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements, Presentations, Writing
• The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer StoriesAlex Moscow
  Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology ...
  B2B Marketing, Case Studies, Content, Content Marketing, Customer Behavior, Sales
• Valentine's Day 2017 Stats You'll Love [Infographic]Laura Forer
  Love is in the air for the upcoming Valentine's Day, and what's more romantic than some fun marketing statistics about the day of love?
  B2C, Customer Behavior, Humor, Retail Marketing
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding, Customer Behavior, Customer Experience, Customer Insight, Digital Marketing, Eye Tracking, Logos, Marketing Smarter, Research, Technology, Website Design, Websites
• Mobile App Use Before, During, and After the Big Game on Super Bowl SundayAyaz Nanji
  Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.
  Customer Behavior, Mobile Marketing, Research Summaries
• The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]Laura Forer
  The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for ...
  Big Data, Customer Behavior, High-Tech Marketing, Internet of Things, Technology
• Eye-Tracking Study: Online Ad Elements and Formats That Get AttentionAyaz Nanji
  Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Valentine's Day Search Trends
  Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• The Apps and Technologies Trending With College Students [Infographic]Ayaz Nanji
  College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Technology
• Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]Laura Forer
  What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.
  Brand Management, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service
• Who Searches on Bing, and Why They're Important for Marketers [Infographic]Laura Forer
  The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?
  Advertising, Customer Behavior, Search Engine Marketing, Search Engines