Customer Behavior

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• Do Consumers Care More About Businesses' Competence or Morality?Ayaz Nanji
  Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent ...
  Brand Positioning, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• A Day With Your Smartphone [Infographic]Laura Forer
  Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile ...
  Customer Behavior, Mobile Marketing, Smartphones, SMS
• The 10 Biggest E-Commerce Shopping Days of 2016Ayaz Nanji
  Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• Five Effective Customer-Data Tactics: Resolutions for the New YearCory Munchbach
  Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 ...
  Customer Acquisition, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Data, Email, Email Marketing, Metrics
• Newspaper Readership Trends by Platform and AgeAyaz Nanji
  Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
  Advertising, Content, Customer Behavior, Newspapers, Research Summaries
• America's Relationship With Work Email [Infographic]Ayaz Nanji
  Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail.
  Customer Behavior, Email, Email Marketing, Research Summaries, Survey Data
• Why Instagram Matters to Marketing [Infographic]Laura Forer
  Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
  Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]Laura Forer
  Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?
  Customer Behavior, Demographics, Facebook, Gen Z, Instagram, Millennials, Pinterest, Social Media, Twitter, YouTube
• Three Ways Snapchat Is Changing the Marketing LandscapeChris Gomersall
  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
  B2C, Content, Customer Behavior, Customer Relationships, Engagement, Promotions, Retail Marketing, Snapchat, Social Media
• What Consumers Want From Retailers This Holiday Season [Infographic]Ayaz Nanji
  Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• How to Use Customer Insight to Create Better ContentTom Whatley
  The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, E-Commerce, Web Analytics
• How Consumers Feel About Marketing EmailsAyaz Nanji
  Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• How Consumers Find and Use Online Reviews for Local BusinessesAyaz Nanji
  Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Research Summaries, Survey Data
• How Television and Video Viewing Habits Are ChangingAyaz Nanji
  The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson.
  Content, Customer Behavior, Research Summaries, Survey Data, Television, Videos
• Is It OK to Use a Smartphone at the Holiday Table?Ayaz Nanji
  Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence.
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Survey Data, Technology
• Holiday Shopping Season 2016: Spend Forecast and Gift TrendsAyaz Nanji
  Retail sales are expected to increase year over year this holiday season, according to recent research from the National Retail Federation (NRF).
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• How Consumers Want to Receive Retail Brand CommunicationsAyaz Nanji
  Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore.
  Customer Behavior, Customer Communications, Research Summaries, Retail Marketing, Survey Data
• Why Experiential Retail Is Just What You Need This Holiday SeasonBerkley Bowen
  What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 ...
  B2C, Customer Behavior, Customer Relationships, Data, Demographics, E-Commerce, Retail Marketing, Segmentation
• Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad Dhamdhere
  Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
  B2C, Customer Behavior, Customer Relationships, E-Commerce, Landing Pages, Referrals, Retail Marketing, Websites