Customer Behavior

Topics » Articles » Customer Behavior

• Do Americans Trust Advertisements?Ayaz Nanji
  Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov.
  Advertising, Customer Behavior, Research Summaries, Sales and Advertising, Survey Data
• How the Information Age Killed Public Relations... and What You Can Do About ItLisa Calhoun
  The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes.
  Customer Behavior, Customer Communications, Digital Theory, Engagement, Marketing Strategy, Public Relations
• What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]Verónica Jarski
  How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and ...
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Digital Marketing, Mobile Marketing, Smartphones, Technology
• Intelligence by Variety: Where to Find and Access Big Data [Infographic]Verónica Jarski
  Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in ...
  Big Data, Business Intelligence, Customer Behavior, Customer Insight, Data
• Three Email Marketing Improvement Challenges for 2014Karen Talavera
  With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Marketing, Engagement
• How Older Americans Are Using the Internet and Mobile DevicesAyaz Nanji
  Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and ...
  Customer Behavior, Demographics, Research Summaries, Survey Data, Technology
• Which Social Networks Deliver the Most Engaged Users?Ayaz Nanji
  YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• How to Turn Negative Social Media Into a PositiveCarla Ciccotelli
  How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned ...
  Customer Behavior, Customer Communications, Customer Relationships, Humor, Public Relations, Social Media
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• 10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]Verónica Jarski
  Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company.
  Brand Management, Customer Behavior, Customer Experience, Customer Relationships, Customer Service, High-Tech Marketing, Marketing Tips, Metrics, Social Media, Twitter
• Which Type of Online Content Most Influences Consumers?Ayaz Nanji
  Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How B2B Buyers Consume Vendor ContentAyaz Nanji
  Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content
• How to Craft the Perfect Email Subject LineDmitri Leonov
  Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]Ayaz Nanji
  Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• How Loyal Are Millennials to Brands?Ayaz Nanji
  Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Demographics, Marketing Strategy, Research Summaries, Survey Data
• How Marketers Find and Consume InformationAyaz Nanji
  Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
  Content, Customer Behavior, Newspapers, Research Summaries, Smartphones, Survey Data, Twitter
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• When Are Consumers Willing to Share Personal Info With Brands?Ayaz Nanji
  Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Which Brand Really Won the Super Bowl Ad War? [Infographic]Verónica Jarski
  The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.
  Advertising, Brand Awareness, Brand Management, Content, Customer Behavior, Customer Engagement, Digital Marketing, Social Media