Customer Behavior

Topics » Articles » Customer Behavior

• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• Americans and the Internet: The Good and the BadAyaz Nanji
  Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, ...
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ExperienceDoug Heise
  Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve ...
  Big Data, Content, Customer Behavior, Customer Insight, Customer Relationships, Data, Measurement, Sales
• How Buyers Evaluate Professional Services ProvidersAyaz Nanji
  Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to ...
  B2B Marketing, Customer Behavior, Lead Nurturing, Research Summaries, Sales, Survey Data
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• Tablet Usage by Time of DayAyaz Nanji
  North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report from Chitika.
  Customer Behavior, Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]Verónica Jarski
  What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
  B2B Marketing, Customer Behavior, Email Marketing, Sales
• The Six Insider Secrets of Contagious Content [Infographic]Verónica Jarski
  Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement
• What Does Social Media Growth Look Like? [Infographic]Verónica Jarski
  Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.
  Customer Behavior, Demographics, Facebook, Google+, Instagram, Pinterest, Social Media, Social Networking, Twitter
• Rethink Your Branding to Create Crazy Love From CustomersTom Shapiro
  Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.
  B2C, Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Positioning, Product Marketing, Retail Marketing
• Why Your Buyers Are Ignoring Your Lead-Gen EffortsJo Roberts
  Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?
  Customer Behavior, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• Facebook Turns 10: Highlights and Stats [Infographic]Verónica Jarski
  Facebook was launched 10 years ago today. Check out the following infographic to see the milestones of the social network's journey to popularity.
  Customer Behavior, Facebook, Social Media
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Eye-Tracking Study: How to Beat Display Ad BlindnessAyaz Nanji
  Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• Six Tips for Creating an Effective Online Customer SurveySameer Bhatia
  When using a free or subscription-based online tool to create a survey, you must be certain that the survey is carefully designed to yield the most valuable data.
  Customer Behavior, Customer Insight, Market Research, Research
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• Results-Driven Marketing Creative in Four Steps, Part 3: The Right MediumCameron Avery
  Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to ...
  Creative Briefs, Customer Acquisition, Customer Behavior, Customer Communications, Email