Customer Behavior

Topics » Articles » Customer Behavior

• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)Joseph Pigato
  The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what ...
  Customer Behavior, Data, Survey Data, Surveys
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• What the Good Judgment Project Can Teach Marketers About Product RecommendationsPaul Kaye
  The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
  Advertising, Content, Content Strategy, Customer Behavior, Product Marketing, Sales, Websites
• Does Consumer Awareness Matter for B2B Brands?Ayaz Nanji
  Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
  B2B Marketing, Brand Awareness, Branding, Customer Behavior, Research Summaries, Survey Data
• Eye-Tracking Study: How Consumers Use Mobile AppsAyaz Nanji
  Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
  Content, Customer Behavior, Eye Tracking, Mobile Marketing, Research Summaries
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Which Marketing Offers Motivate Travelers?Ayaz Nanji
  Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so ...
  Customer Behavior, Pricing, Research Summaries, Survey Data
• Four Steps to AdWords Call TrackingLeonard Tan
  How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.
  B2B Marketing, B2C, Customer Behavior, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• What Do Moms Want for Mother's Day?Ayaz Nanji
  Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Favorite Mobile Brands of Consumers in Emerging MarketsAyaz Nanji
  Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.
  Brand Loyalty, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• Marketers Feel Overwhelmed by Number of Technology VendorsAyaz Nanji
  Most marketers (63%) at midsize companies say they have too many marketing technology vendors to manage effectively, according to a recent report from DNN Software.
  Customer Behavior, Research Summaries, Survey Data, Technology
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• How Common Is Online Personal Data Theft?Ayaz Nanji
  Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew ...
  Customer Behavior, Data, Research Summaries, Survey Data
• Make Hidden Persuaders Work for You: Aroma, Music, Color, FontDavid Lewis
  Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
  B2C, Customer Acquisition, Customer Behavior, Customer Experience, Customer Satisfaction, Retail Marketing