Customer Behavior

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• Online Video Trends: Mobile Viewership More Than Doubled YOYAyaz Nanji
  Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
  Content, Content Marketing, Customer Behavior, Research Summaries, Videos
• The Profile and Value of a Brand EnthusiastAyaz Nanji
  Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Research Summaries
• How to Build an Influencer Marketing StrategyAndrew Cravenho
  By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  Collaboration, Customer Behavior, Customer Relationships, Influencer Marketing, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Word-of-Mouth
• Media Viewing Grows Thanks to Digital Video, Even as TV Viewing DeclinesAyaz Nanji
  Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
  Content, Customer Behavior, Research Summaries, Videos
• Get to Know Generation Z: Marketing's Next Big Audience [Infographic]Verónica Jarski
  Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing.
  Customer Behavior, Customer Insight, Demographics, Social Media
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Three Things Women Want Businesses to Know About ThemAliza Freud
  Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from ...
  Customer Behavior, Customer Insight, Customer Relationships, Demographics, Women
• How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
  Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
  Advertising, Brand Management, Creativity, Customer Behavior, Customer Insight, Logos, Product Marketing
• Empty-Nester Women: Independent, Tech-Savvy, and SkepticalAyaz Nanji
  Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.
  Customer Behavior, Demographics, Research Summaries, Survey Data
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• How Companies Fail With Social Media MetricsAndrew Garberson
  Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
  Customer Behavior, Customer Insight, Digital Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Social Media
• 11 Facts About Moms' Back-to-School Shopping [Infographic]Verónica Jarski
  Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic.
  Customer Behavior, Customer Insight, Social Media, Technology, Women
• Why Your Email Marketing Needs to Get PersonalErik Severinghaus
  In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now.
  Customer Behavior, Email, Email Campaigns, Personalization
• Do Push Notifications Boost Mobile App Engagement?Ayaz Nanji
  Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• Do You Understand the Email Halo Effect?Dela Quist
  Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Measurement, Metrics
• The Internet of Things: Consumer Adoption and PerceptionAyaz Nanji
  Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to ...
  Customer Behavior, Internet of Things, Research Summaries, Survey Data, Technology
• How Consumers Engage With Small Businesses on FacebookAyaz Nanji
  Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• Mobile SEM: Vital for Mobile Marketing and Your Online SuccessLeonard Tan
  Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you ...
  Advertising, B2C, Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Website Design, Websites
• The Emotions That Make Images Go ViralAyaz Nanji
  What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Survey Data
• Pinterest for E-Commerce [Infographic]Verónica Jarski
  Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Marketing Strategy, Pinterest, Social Media