Customer Behavior

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• The Video Consumption Habits of US ConsumersAyaz Nanji
  More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a ...
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data, Videos
• Three Ways to Visually Present Information (Without Spending a Fortune)Pooja Lohana
  Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more ...
  Content, Content Marketing, Customer Behavior, Customer Communications, Data, Presentations, Videos
• How Different Generations Use SmartphonesAyaz Nanji
  Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• 11 Ways to Market Your Brand via SMS [Infographic]Verónica Jarski
  Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your ...
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, SMS
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• 10 Ways to Challenge Amazon's DominanceHillary Wilmoth
  Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
  B2C, Customer Behavior, Customer Experience, Data, E-Commerce, Email, Engagement, Retail Marketing, Web Content, Website Design, Websites
• Determining Consumer Sentiment: Trends and Common MistakesAyaz Nanji
  Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent ...
  Customer Behavior, Research Summaries, Survey Data, Voice of the Customer
• Men vs. Women on Instagram [Infographic]Verónica Jarski
  Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of ...
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Instagram, Smartphones, Social Media
• Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
  Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
  Consumer Electronics, Content, Content Strategy, Customer Behavior, High-Tech Marketing, Hispanic Marketing, International Marketing, Mobile Marketing, Sales and Advertising, Smartphones
• What Clients Expect of Marketing and Ad AgenciesAyaz Nanji
  Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to ...
  Advertising, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Is Facebook Still Cool? And for Marketers, Does It Matter?Mike Barrett
  For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Social Media, Social Networking
• #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRsAngela Natividad
  It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to ...
  Advertising, Content, Customer Behavior, Customer Insight, Digital Theory, Facebook, Social Media, SocialSkim
• Hospitality: The Impact of Tech on Customer LoyaltyJohn Fremont
  It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level ...
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Service, Mobile Marketing
• When Are Consumers OK With Brands' Collecting Personal Data?Ayaz Nanji
  US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in ...
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth
• How Mobile Consumers Engage With Promotional EmailsAyaz Nanji
  Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Pinpoint Reputational Risk to Prevent Brand DamageGreg Mancusi-Ungaro
  Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.
  Brand Management, Customer Behavior, Customer Insight, Digital Marketing, High-Tech Marketing, Reputation Management, Social Media
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• Do People Trust Content From Marketers?Ayaz Nanji
  Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data