Customer Behavior

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• Do You Know Where All Your Sales Are Coming From?Kurt Anagnostopoulos
  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that ...
  Attribution Modeling, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Sales, Sales and Advertising
• Back-to-School Shopping Trends [Infographic]Ayaz Nanji
  Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Four Types of Small Business OwnersAyaz Nanji
  Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to ...
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data
• Three Reasons Why You Need Voice-to-Voice MarketingAndy Powell
  If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why.
  Consumer Electronics, Customer Behavior, Customer Insight, High-Tech Marketing, Smartphones, Survey Data
• The Social Life of the App-Addicted Teen [Infographic]Amy Williams
  Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.
  Consumer Electronics, Customer Behavior, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela Natividad
  This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Online Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Adults Are Spending Nearly Two Hours Per Day on the Mobile WebAyaz Nanji
  Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• How to Influence Customer Behavior by Making Your Ideas StickKen Ribotsky
  Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product ...
  Behavioral Marketing, Brand Loyalty, Customer Behavior, Customer Experience, Customer Relationships
• Why Consumers Participate in Loyalty ProgramsAyaz Nanji
  Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from Technology Advice.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How Consumers Use Search for Summer Dining [Infographic]Verónica Jarski
  Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Search Engine Marketing, Search Engines, Websites
• Three Types of Data That Can Help You Connect With LeadsJoe Lucas
  Improve your marketing and turn leads into customers by focusing on the following three types of data.
  Customer Acquisition, Customer Behavior, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Sales, Social Media
• Community Trolls: Types, Motivations, and SolutionsDan Sullivan
  Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  Brand Ambassadors, Brand Loyalty, Community, Community Management, Corporate Communications, Customer Behavior, Customer Communications, Customer Evangelists, Customer Loyalty, Customer Relationships, Public Relations, Social Media
• How Big Businesses Use Colors to Affect Your Emotions [Infographic]Verónica Jarski
  How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.
  Brand Awareness, Brand Positioning, Branding, Creativity, Customer Behavior, Logos
• How Consumers Feel About Sponsored ContentAyaz Nanji
  Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
  Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Summer Vacation: What Americans Enjoy, Where They GoAyaz Nanji
  More than half of Americans (54%) have already taken a vacation this summer or plan to, according to a recent report from Ipsos Public Affairs.
  Customer Behavior, Research Summaries, Survey Data
• Consumer Psychology and the E-Commerce Checkout [Infographic]Verónica Jarski
  How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
  Customer Behavior, Customer Experience, Customer Insight, Digital Marketing
• Three Ways Social Media Tools Are Failing YouKristin Muhlner
  Social tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't ...
  Blog Monitoring, Brand Management, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Social Media, Web Analytics
• The Sound of Silence: Why Your Content Gets IgnoredGirish Shenoy
  What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a ...
  Blogging, Content, Content Marketing, Customer Behavior, Customer-Centric, Customer Communications, Inbound Marketing, Writing
• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites