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• #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This WeekChristian Neri
  This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, Virtual Reality
• Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]Laura Forer
  Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with ...
  Content, Customer Behavior, Humor, Testimonials, Videos
• How Mobile Dominates YouTube Viewership [Infographic]Ayaz Nanji
  Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Videos, YouTube
• Five Questions to Answer When Creating a Video CampaignChris Bondhus
  Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.
  Content, Content Marketing, Marketing Planning, Marketing Strategy, Measurement, Metrics, Videos, YouTube
• #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This WeekChristian Neri
  This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, ...
  Advertising, B2B Marketing, B2C, Blogging, Career Management, Content, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Television, TV, Twitter, Videos, Web Content
• #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This WeekChristian Neri
  This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen ...
  Blogging, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Millennials, Snapchat, Social Media, SocialSkim, Trump, Twitter, Videos, YouTube
• Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital MarketingRahul Agaskar
  In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Podcasting, Trump, Videos, Web Content, Websites
• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• B2B Video Benchmarks for 2017Ayaz Nanji
  Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
  B2B Marketing, Benchmarking, Content, Content Marketing, Content Strategy, Research Summaries, Videos
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian Neri
  LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Snapchat, Social Analytics, Social Media, SocialSkim, Targeting, Trump, Tumblr, Twitter, Videos
• How Marketers Can Use Snapchat in 2017 [Infographic]Laura Forer
  Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.
  Advertising, B2C, Customer Engagement, Snapchat, Social Media, Videos
• How to Use Video Content to Create a Loyal AudienceAli Liaquat
  Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
  Content, Content Marketing, Customer Loyalty, Customer Relationships, Video Blogs, Videos
• Video Marketing That Goes Down the Funnel, Not Down the DrainLisa Bennett
  Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Videos
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This WeekChristian Neri
  Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Vine, Virtual Reality
• How Our Brain Processes Different Kinds of Content [Infographic]Laura Forer
  To get the best responses to your content marketing efforts, make use of the way the human brain processes information.
  Content, Content Marketing, Content Strategy, Creativity, Customer Communications, Customer Engagement, Customer Experience, Digital Marketing, Interactive Marketing, Videos
• Video Viewing on Social Networks: Trends and Consumer PreferencesAyaz Nanji
  Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
  Content, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Videos, YouTube
• #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekChristian Neri
  Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube