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Four Foundational Elements of Marketing Analytics SuccessMark Emond
A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
CRM,
Customer Acquisition,
Customer Insight,
Data,
Lead Generation,
Lead Nurturing,
Marketing Automation,
Marketing Operations,
Measurement,
Metrics,
Sales,
Sales and Advertising,
Strategy
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid Smith
Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
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Keeping Loyal Customers Loyal
"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog.
So how do ...
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Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick Dorsey
Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
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Don't Introduce Yourself to a Customer You've Already Met
How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
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Get 'Em While They're Hot: Six Ways to Maximize Lead ConversionSammy James
Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
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Lead Nurturing: What Can It Do For You? [Slide Show]Elle Woulfe
Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
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How a CMS Can Help Your SEO EffortsDave Ross
A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to ...
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The Power of Customer FeedbackCarolyn Hall
Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage ...
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How Vulnerable Are You to Customer Defection?Laura Patterson
Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
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Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)Sean Howard
If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? ...
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Four Tips for Making Chatter Into a CRM Power Tool
Salesforce.com has released a beta of Salesforce Chatter, its "real-time collaboration cloud" that offers sales teams "a brand-new way to collaborate with people at work." So what exactly does Chatter ...
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Tap the Power of Customer FeedbackCarolyn Hall
In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented ...
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Law and Order Must Prevail
You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks ...
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Use That CMS for Better CRM
"Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
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18 Use Cases That Show Business How to Finally Put Customers FirstJeremiah Owyang
Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
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Companies Embrace SaaS for CRM
As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the ...
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The Brave New World of the Engaged WebAJ Harring
We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
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They Like Us! They Really Like Us!
Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
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