• The Brave New World of the Engaged Web by AJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
  More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
  More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Bridging the Gap Between Email Marketing and CRM by Drew Adams
  Integrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, you will increase efficiency and ROI by bringing these powerful ...
  More articles on CRM, Email Marketing
• MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime by Allen Weiss
  With the emphasis recently on customer relationship management (CRM), it seems there's a customer love-fest in the making. It's an orgy, almost: Every company wants a close relationship with me, and they want one with you, too. They want close ...
  More articles on B2B Marketing, CRM, Customer Relationships, Customer Service
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine by Su Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
  More articles on Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Wired for Winning Loyalty by Jill Griffin
  More articles on Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word of Mouth
• How to Implement a Winning Segment Strategy by Steve Bassill
  Have you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. Get the full story.
  More articles on CRM, Customer Engagement, Customer Service, Segmentation, Targeting
• Customer Experience Management vs. Customer Relationship Management by Leigh Duncan
  Many companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between them? And why is it important to understand the difference?
  More articles on CRM, Customer Engagement, Customer Relationships, Marketing Inspiration
• What Your Worst Customers Teach You About Loyalty by Jill Griffin
  Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the loyalty-making insights they provide. You might recognize some of these ...
  More articles on Collaboration, CRM, Customer Acquisition, Customer Behavior, Customer Retention, Sales
• Five Ways Technology Can Boost Profitability by Christopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing was spent finding ways to distribute marketing messages in new ...
  More articles on CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites
• Revitalizing Lead Creation: Six Strategies That Work (Part 1) by Steve Diorio
  Here are six ways you can revitalize lead generation in your own organization.
  More articles on Benchmarking, CRM, Direct Marketing, Lead Generation, Marketing Tips, Personalization, Sales, Targeting
• The Customers You Wish You Didn’t Have by Marcia Kadanoff
  Like the parents of Lake Wobegon, a lot of marketing managers seem to live in a place that’s a little disconnected from reality. In that place, for example, every customer is profitable.
  More articles on CRM, Customer Acquisition, Customer Retention, Direct Marketing, Metrics, Online Marketing
• SWOT Team: Teeing Up a New Product Launch by Hank Stroll, Yvonne Bailey
  This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess its CRM shortcomings?
  More articles on CRM, Customer Relationships, Marketing Challenges, Metrics, Product Marketing
• SWOT Team: The Hope, Glory and Folly of CRM by Hank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  More articles on CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing
• Mind the Gap by Tom Barnes
  our CFO is skeptical of your marketing initiatives because he sees them as the riskiest thing your company does.
  More articles on CRM, Customer Relationships, Measurement, Targeting, Testing
• A Customer Retention Program Primer by Ro King
  Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.
  More articles on CRM, Customer-Centric, Customer Engagement, Customer Retention, Metrics, Targeting, Testing
• Asking the Right Question by Stephen Shaw
  Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.
  More articles on Brand Equity, CRM, Customer Relationships, Customer Retention, Metrics, Segmentation, Targeting

See all 39 marketing articles related to CRM

• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  More articles on CRM, Customer Behavior, Customer Engagement, Websites
• 18 Use Cases That Show Business How to Finally Put Customers Firstby Jeremiah Owyang
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
  More articles on CRM, Customer Relationships, Social Media
• Companies Embrace SaaS for CRM
  As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the ...
  More articles on CRM, Research Summaries
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  More articles on Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• You've Come a Long Way, Baby
  "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...
  More articles on CRM, Marketing Analytics, Measurement
• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  More articles on CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter

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CRM case studies, deconstructing real life examples and illustrating lessons learned

• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter

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CRM online seminar broadcasts from the best minds in marketing

• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingAttendee rating:  - 4/30/2009
  More seminars on Branding, CRM, Customer-Centric, Customer Experience, Marketing Strategy, Marketing Tips
• Web Analytics All Over Again: What's Old, New, Tried and TrueAttendee rating:  - 10/20/2005
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics

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