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Marketing Resources: CRM
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Results for CRM
- Real Marketing Analytics for B2B Lead Generation by Lisa CramerMarketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...More articles on ROI
- The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy SpurrierTwitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.More articles on Targeting
- Reading Your Buyers' Digital Body Language: A How-To Guide by Steve WoodsToday's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...More articles on Sales
- Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan DietrichWhile mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...More articles on Targeting
- Bridging the Gap Between Email Marketing and CRM by Drew AdamsIntegrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, you will increase efficiency and ROI by bringing these powerful ...More articles on Email Marketing
- MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime by Allen WeissWith the emphasis recently on customer relationship management (CRM), it seems there's a customer love-fest in the making. It's an orgy, almost: Every company wants a close relationship with me, and they want one with you, too. They want close ...More articles on Customer Service
- Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine by Su DoyleWatching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...More articles on SMS
- Wired for Winning Loyalty by Jill GriffinMore articles on Word of Mouth
- How to Implement a Winning Segment Strategy by Steve BassillHave you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. Get the full story.More articles on Targeting
- Customer Experience Management vs. Customer Relationship Management by Leigh DuncanMany companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between them? And why is it important to understand the difference?More articles on Marketing Inspiration
- What Your Worst Customers Teach You About Loyalty by Jill GriffinCustomers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the loyalty-making insights they provide. You might recognize some of these ...More articles on Sales
- Five Ways Technology Can Boost Profitability by Christopher DoranThe good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing was spent finding ways to distribute marketing messages in new ...More articles on Websites
- Revitalizing Lead Creation: Six Strategies That Work (Part 1) by Steve DiorioHere are six ways you can revitalize lead generation in your own organization.More articles on Targeting
- The Customers You Wish You Didn’t Have by Marcia KadanoffLike the parents of Lake Wobegon, a lot of marketing managers seem to live in a place that’s a little disconnected from reality. In that place, for example, every customer is profitable.More articles on Online Marketing
- SWOT Team: Teeing Up a New Product Launch by Hank Stroll, Yvonne BaileyThis issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess its CRM shortcomings?More articles on Product Marketing
- SWOT Team: The Hope, Glory and Folly of CRM by Hank Stroll, Yvonne Baileyow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.More articles on Product Marketing
- Mind the Gap by Tom Barnesour CFO is skeptical of your marketing initiatives because he sees them as the riskiest thing your company does.More articles on Testing
- A Customer Retention Program Primer by Ro KingHere's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.More articles on Testing
- Asking the Right Question by Stephen ShawEvery business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.More articles on Targeting
- Why CRM Wastes Customers’ Time by Mitch McCaslandome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.More articles on Value Propositions
- They Like Us! They Really Like Us!Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...More articles on Twitter
- You've Come a Long Way, Baby"The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...More articles on Measurement
- Walk the Walk, Evangelists"Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...More articles on Twitter
CRM case studies, deconstructing real life examples and illustrating lessons learned
- How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.More case studies on Twitter
CRM online seminar broadcasts from the best minds in marketing
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How-To Marketing Articles
Yes, Facebook Is a Business Tool by Paul Chaney
Mobile Coupons: Your Message on the Move by Bob Bentz
Write From Your Reader's Perspective by David Fideler
The Surprising Evolution of Online Marketing in Software ... by Jayson Gehri
Why 70% of Facebook 'Fans' Don't Want Marketing, ... by Morgan Stewart
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