Marketing Resources: Email Campaigns

• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
  More articles on Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Three Email Message Types You Can't Afford to Ignoreby Karen Talavera
  It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
  More articles on Content, Email Campaigns, Email Marketing
• Email Subscriber Engagement Checklist: Six Tips to Keep Handyby Ryan Deutsch
  Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips
• Five Ways to Use Social Media Chatter in Your Email Campaignsby Hal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.
  More articles on Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Why and How You Should Be Using Triggered Email, Part 3by Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  More articles on Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• Why and How You Should Be Using Triggered Email, Part 2by Karen Talavera
  This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters).
  More articles on Customer Experience, Email Campaigns, Email Marketing, Marketing Tips, Web Analytics
• How to Attract an Audience for Your Virtual Eventsby Joerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming ...
  More articles on B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• Why and How You Should Be Using Triggered Email, Part 1by Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and ...
  More articles on Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• How to Track Clicks in Your Email-Newsletter Campaignsby Andy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to ...
  More articles on Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• Four Ways to Deal With Inactives on Your Email Listby Karen Talavera
  On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they ...
  More articles on Email Campaigns, Email Lists, Marketing Tips, Social Media
• Email Campaign Testimonials: How to Maximize Customer Praiseby Hal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the ...
  More articles on Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• 10 Tips for Building a Revenue-Generating Mailing List for Email Marketingby Wendy Lowe
  If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you ...
  More articles on Customer Engagement, Email Campaigns, Email Lists, Email Marketing, Marketing Tips
• Email Marketing for 'Dads and Grads' Seasonby Wendy Lowe
  To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue from those shopping for "Dads and Grads"—Father's Day and graduation ...
  More articles on Creativity, Email Campaigns, Email Marketing, Marketing Tips
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing ...
  More articles on CRM, Email Campaigns, Lead Generation, Marketing Smarter, Metrics, Online Marketing, Web Analytics
• Email Marketing Tips for the 2009 Holiday Seasonby Alex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
  More articles on Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dialsby Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
  More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segmentby Steve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
  More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Case Story: Boosting Email-Subscriber Satisfactionby Stephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.
  More articles on Case Studies, Customer Experience, Email Campaigns, Email Marketing, Email Subject Lines

See all 73 marketing articles related to Email Campaigns

• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing, Small Business
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]by Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• Six Last-Minute Holiday Email Marketing Tactics [Slide Show]by Jim Davidson
  The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy ...
  More articles on Email Campaigns, Email Marketing, Personalization, Segmentation
• 'Tis the Season to Be Grateful: Five Thank-You Email Triggers
  It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing
• Flash Sale Emails Boost Transaction Rates
  The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of ...
  More articles on Email Campaigns, Email Marketing, Research Summaries
• The Importance of Variety in Email Campaigns
  Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  More articles on Copywriting, Email Campaigns, Email Subject Lines
• Five Tactics to Energize Your Startup's Email Campaigns [Slide Show]by Yo Noguchi
  Email campaigns are one of the most essential components of a startup's marketing strategy. They can build customer trust and establish you as an expert in your field. Energize your ...
  More articles on Content, Email Campaigns, Email Marketing, Marketing Strategy
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  More articles on CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• Three Email Message Types That Keep Subscribers Engaged
  "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  More articles on Content, Email Campaigns, Email Marketing, Marketing Tips
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
• Memorial Day Emails Drive Highest Holiday Transactions
  Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber ...
  More articles on Customer Engagement, E-Commerce, Email Campaigns, Research Summaries
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  More articles on B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smart Phones
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Four Ways to Determine How Well Your Holiday Emails Worked
  You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  More articles on Email Campaigns, Email Marketing, Promotions
• Loyalty Programs Boost Email Success
  Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian ...
  More articles on Customer Engagement, Email Campaigns, Research Summaries, Targeting
• How Uncoordinated Emails Can Kill Off B2B Prospects
  "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  More articles on B2B Marketing, Collaboration, Email Campaigns
• Four Ways to Boost Response With Welcome Emails
  If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  More articles on Customer Behavior, Email Campaigns, Email Marketing, Marketing Tips
• How Uplift Modeling Can Help Improve Your ROI
  "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  More articles on Email Campaigns, Email Marketing, ROI, Segmentation
• Four Ways to Handle Inactive Subscribers
  Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Smart Ways to Trigger ROI
  According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  More articles on Email Campaigns, Email Marketing, Personalization

See all 60 marketing Daily Posts related to Email Campaigns

Email Campaigns case studies, deconstructing real life examples and illustrating lessons learned

• How Icebreaker Drove Holiday Sales With Emailby Icebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
  More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Content Marketing, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
  More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tacticsby Blooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.
  More case studies on Case Studies, Email Campaigns, Email Marketing, Promotions, Sales
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via Emailby Garden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
  More case studies on Case Studies, Customer Relationships, Customer Retention, Email Campaigns
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted Emailsby Royal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%.
  More case studies on Case Studies, Customer Acquisition, Email Campaigns, Targeting
• How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leadsby Pavilion Technologies
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.
  More case studies on Case Studies, Email Campaigns, Lead Generation, ROI
• How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
  More case studies on Case Studies, Email Campaigns, Interactive Marketing, Podcasting, Videos
• How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
  More case studies on Case Studies, Email Campaigns, Email Lists, Interactive Marketing, Targeting
• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing
• How an Online Retailer Grew Revenue 161% Year over Yearby Sideways Wine Club
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion rate of about 0.0085, or 0.85%, much lower than most other online retailers' conversion rates. The company's founder, Dave Chambers, knew he could improve sales even more dramatically, if he could improve those miserable conversion rates.
  More case studies on Blogging, Case Studies, Creativity, Email Campaigns, Sales
• How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screensby Novinity Corporation
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved...
  More case studies on Case Studies, Collaboration, Creativity, Email Campaigns, Small Business

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Email Campaigns online seminar broadcasts from the best minds in marketing

• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 11:00:00 AM
  More seminars on Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 11:00:00 AM
  More seminars on B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 11:00:00 AM
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 11:00:00 AM
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• One-to-One Email Campaigns for B2B OrganizationsBroadcast on 1/20/2005 11:00:00 AM
  More seminars on B2B Marketing, Email Campaigns, Marketing Tips, Permission Email Marketing, Personalization, Website Design, Websites

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Email Campaigns marketing downloads for the busy professional

• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  More tools on Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing

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