Collaboration

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• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing
• More Than Employees: Brand EvangelistsWilliam Arruda
  Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps.
  Branding, Collaboration, Management, Marketing Smarter
• How to Conduct a Brainstorming SessionSteve McNamara
  Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's a proven way to get great ideas.
  Collaboration, Management, Marketing Smarter
• 10 Tips To TransPlanet MarketingLaurel Delaney
  How can you market your product to six billion people on the planet? Now that's a tall order. Here are 10 tips to get you going.
  Collaboration, International Marketing, Market Research, Marketing Tips, Product Marketing
• The No. 1 Reason Why Most Sales Managers Fail!Frank Scott
  You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. ...
  Collaboration, Creativity, Management, Marketing Inspiration, Testing
• Brochure Design: Be So Good Your Competition Weeps Kimberly McCall
  Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.
  Collaboration, Creativity, Hiring Outside Resources, Targeting, Writing
• 20th Century ProductsAllen Weiss
  Here are some of the most useful products from the 20th century.
  Collaboration, Creativity, Marketing Inspiration
• What Do Customers Really Buy?Allen Weiss
  But what are they, and can you tell when you have identified a customer benefit?
  Collaboration, Customer Behavior, Marketing Strategy, Product Marketing, Testing
• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing
• Channel Conflict: Is Sony Going Too Far?Allen Weiss
  Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. Now is Sony taking this too ...
  Channel Marketing, Collaboration
• Marketing is Not Sales
  We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.
  Advertising, Collaboration, Customer Experience, E-Commerce, Online Marketing, Websites