Collaboration

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• Three Sales Leadership Challenges That Prevent Sales Force SuccessJeff Thull
  There are many challenges in leading a winning sales team, but research has identified 3 key challenges that sales managers most commonly face. How are you currently approaching these situations? ...
  Collaboration, Management, Pricing, Sales
• 'Twas the Night Before THE Big DemoPeter Cohan
  Collaboration, Customer Engagement, Marketing Tips
• Top 13 Marketing Budget Wastes—and How to Avoid ThemEran Livneh
  Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all know, chances are you won't be able to get everything ...
  Collaboration, Customer Engagement, Lead Generation, Marketing Budgets, Permission Email Marketing, Sales, Targeting, Telemarketing
• Marketing ROI in 2007—Moving Into the New Era of MarketingJim Lenskold
  Here's what Jim believes will be the trends for 2007 in marketing ROI as well as priorities you should keep in mind. Progress in 2007 will not come from new ...
  Collaboration, Marketing Strategy, Measurement, ROI
• Launching Your Product: Seven Marketing 'Musts'Gwyneth Dwyer
  Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
  Collaboration, Logos, Naming, Print Collateral, Product Marketing, Value Propositions
• Customer-Centric Champion: Cheryl Keener at Network ApplianceRoy Young
  Cheryl Keener, recently named senior director of customer development at Sunnyvale, CA-based Network Appliance, leads her company's "Evidence to Win" program. In part, the program is designed to cultivate positive ...
  Collaboration, Customer Engagement, Customer Relationships, High-Tech Marketing
• Five Ways to Improve Your Lead ManagementRobert Moreau
  Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. But with ...
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips, Sales
• Marketing Challenge: Three Ways to Save a ProductHank Stroll
  This week: When you aren't ready to send a product out to pasture, how do you reinvigorate it? How can a company reposition its brand and increase sales?
  Brand Awareness, Collaboration, Customer Engagement, Marketing Challenges, Product Marketing, Targeting
• By Example—How Marketing Paves the Way to VOC LeadershipPromise Phelon
  It may be bold. It may be controversial. But the author is convinced the following will prove true: Without customer-centricity, or a role in gathering and interpreting the voice of ...
  Collaboration, Customer Engagement, Marketing Strategy, Metrics, Voice of the Customer
• Hollywood Tie-ins: How to Avoid a Horror ShowStephen Denny
  You can do Hollywood tie-ins right. It just takes nerves of steel, the ability to say no to a lot of very charming people, and a ton of planning. But ...
  Collaboration, Customer Acquisition, Marketing Inspiration, Sales
• Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin Arthur
  If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
  Collaboration, Positioning Statements, Sales, Targeting
• How to Promote Your Book to the Top of the NY Times Best Sellers ListEric Gruber
  Brand Ambassadors, Collaboration, Customer Experience, Customer Relationships
• Profile of a Marketing Champion: Unilever's Silvia LagnadoRoy Young
  Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges between marketing and her company's many other functions to generate ...
  Collaboration, International Marketing, Product Marketing
• Marketing's Role in Creating Products That Sell ThemselvesSheila Mello
  Since marketers first entered the boardroom as CMOs, companies have recognized the strategic value of marketing. Often, sadly, that recognition has not been translated into quantifiable business success. But there is ...
  Collaboration, Customer Relationships, Product Management, Product Marketing
• The 10 Biggest Mistakes Marketers Make—Number 1: Merely Handing Off Leads to SalesRoy Young
  Collaboration, Lead Generation, Lead Quality, Marketing Tips, Sales
• The 10 Biggest Mistakes Marketers Make—No. 4: Failure to Dream With the R&D TeamRoy Young
  Look to dream with the R&D team if you want marketing to be valued as a leader of future cash flow.
  Collaboration, Customer Engagement, Market Research, Marketing Challenges, Product Marketing, Targeting
• There's a Reporter on Line One: Four Foolproof Tips for Talking to MediaCheryl McPhilimy
  Collaboration, Creativity, Public Relations
• Looking Down on Corporate StrategyCristian Mitreanu
  Learning from past experiences to improve future actions is an important characteristic of human nature. Obviously, the world of business is no exception. To advance the field of corporate ...
  Collaboration, Management, Marketing Inspiration
• Ten Signs Your Organization Is Ready to Change Its MO NowGary Katz
  Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It addresses the seven deadliest marketing sins that plague organizations of ...
  Collaboration, Marketing Dashboards, Marketing Operations
• It's Time to Sell: Do You Know Where Your References Are? (Part 2 of 2)David Sroka
  A customer reference program can have a significant impact on all customer-related functions in an enterprise. To maximize and demonstrate the strategic business benefits of a program, an effective RMS ...
  Case Studies, Collaboration, Management, Press Releases, Sales