Economic Crisis

Topics » Articles » Economic Crisis

• From Bad to Worse to Good
  If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  Economic Crisis, Marketing Smarter, Recession
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  Creativity, Economic Crisis, Management, Marketing Smarter, Small Business
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  Economic Crisis, Marketing Inspiration, Tradeshows/Events
• Tell It Like It Is, With a Smile
  "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," ...
  B2B Marketing, Customer Engagement, Economic Crisis, Marketing Inspiration
• The Chart to the Rescue
  When gas prices spiraled toward the stratosphere, car-rental companies saw a distinct change in their customers' reservations strategies. Chris Payne, Dollar Thrifty's senior manager of corporate communications, offered this explanation ...
  Creativity, Economic Crisis, Marketing Inspiration, Marketing Smarter
• What Do We Do Now?
  "Given the lackluster sales that most B-to-B catalogers are experiencing, many are wondering just how happy, or sad, 2009 will be," Terence Jukes writes in an article at Catalog Success. ...
  B2B Marketing, Economic Crisis
• Try the Escape Hatch
  "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better ...
  B2B Marketing, Economic Crisis, Social Media
• Cut Back, but Don't Cancel
  In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  Economic Crisis, Management, Small Business
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Sometimes, Less is More
  When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
  Customer Relationships, Economic Crisis, Email Marketing
• Make Friends with the Great Disruption
  In a recent post at Harvard Business Online, Scott Anthony coined the term Great Disruption to describe our current economic climate. "In the Great Depression," he reasons, "demand, output and ...
  Creativity, Economic Crisis, Marketing Inspiration
• Wow, It's Half Full After All!
  "When it comes to marketing budgets, more is always better than less," writes Adam Cahill in a refreshingly honest column at ClickZ, "so let's not pretend this is a 'glass ...
  Economic Crisis, Marketing Budgets, Small Business
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• Going Up the Down Escalator
  MarketingProfs' own Roy Young recently asked Barry Judge (CMO of Best Buy) and Jessie Paul (CMO of Wipro) how they planned to stay up in a down economy. An article ...
  Economic Crisis, Segmentation, Small Business
• B2B Wisdom for the Hard Times
  It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the ...
  B2B Marketing, Creativity, Economic Crisis
• Got a Waffling Customer? Push Her Over the Edge!
  "If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that ...
  Customer Acquisition, Economic Crisis, Sales, Small Business
• Time to Get Practical. (Kind of.)
  It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  B2B Marketing, Economic Crisis, Landing Pages, Metrics