Email Campaigns

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• How Uncoordinated Emails Can Kill Off B2B Prospects
  "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  B2B Marketing, Collaboration, Email Campaigns
• Four Ways to Boost Response With Welcome Emails
  If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  Customer Behavior, Email Campaigns, Email Marketing, Marketing Tips
• How Uplift Modeling Can Help Improve Your ROI
  "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  Email Campaigns, Email Marketing, ROI, Segmentation
• Four Ways to Handle Inactive Subscribers
  Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Smart Ways to Trigger ROI
  According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  Email Campaigns, Email Marketing, Personalization
• What Matters Most in B2B Selling? A Two-Question Quiz.
  "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post ...
  B2B Marketing, Email Campaigns, Sales
• Caution: Aggressive Survey Reminders Can Backfire
  When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  Customer Engagement, Email Campaigns, Email Marketing
• Why You Might Want to Send an Email on Sunday
  While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  Email Campaigns, Email Marketing, Marketing Tips
• Three Ways to Get the Most From Triggered Messages
  It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
  Email Campaigns, Marketing Analytics, Testing
• Baby, Please Don't Go
  When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to ...
  Email Campaigns, Email Marketing, Marketing Tips
• This Won't Hurt a Bit
  "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how ...
  Customer Relationships, Email Campaigns, Email Marketing
• It's OK to Count Me In for Now
  "Responsible consumer marketers have adopted an 'opt-in' email policy for determining who receives their marketing messages," writes Ruth Stevens at the Harvard Business Review blog. Unless customers give ... permission ...
  B2B Marketing, Email Campaigns, Email Marketing
• I Told You It's Me, Not You!
  Recently, a MarketingProfs colleague called his cable company with a request to stop service at his address. When asked for his reason, he explained that he was a highly satisfied ...
  Customer Relationships, Email Campaigns, Email Marketing
• Will You Still Love Me Tomorrow?
  Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
  Email Campaigns, Email Marketing, Permission Email Marketing
• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  Email Campaigns, Metrics, Personalization, Targeting
• Show Me the Way, Whisperer
  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  Email Campaigns, Email Lists, Email Marketing
• Over Before It Starts
  Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them. But in a ...
  Customer Behavior, Email Campaigns, Email Marketing
• Why? Because I Can!
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
  Advertising, Email Campaigns, Email Marketing
• How a Minority Can Look Like a Majority
  Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
  Email Campaigns, Marketing Analytics, Segmentation, Testing
• Try an Event-Driven Email
  In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  Creativity, Email Campaigns, Email Marketing