Email Campaigns

Topics » Articles » Email Campaigns

• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smartphones
• Four Email Marketing Blunders
  Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
  Content, Email Campaigns, Email Marketing
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• The Case for Short and Sweet
  Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
  Content, Copywriting, Email Campaigns
• How to Put Some Oomph Back in Your Email Campaigns
  When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
  Creativity, Email Campaigns, Email Marketing
• Three Arguments to Promote Smarter Email Campaigns
  In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
  Email Campaigns, Management, Marketing Plans, Measurement, Thought Leadership
• How to Segment for Maximum Relevance
  It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
  Customer Engagement, Email Campaigns, Segmentation
• The Danger of Robotic Lead-Nurturing Email Campaigns
  If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might ...
  Customer Experience, Email Campaigns, Lead Nurturing
• Three Ways to Boost Email Marketing ROI
  Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
  Email Campaigns, Email Deliverability, ROI, Targeting
• Three Email Copywriting Tips for Non-Pros
  Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
  Copywriting, Email Campaigns, Email Marketing
• Keeping Loyal Customers Loyal
  "The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do ...
  CRM, Customer Loyalty, Email Campaigns
• The Importance of a Welcome Campaign
  When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of ...
  Customer Engagement, Email Campaigns, Email Marketing
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  Customer Relationships, Email Campaigns, Email Marketing, Small Business
• The Importance of Variety in Email Campaigns
  Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  Copywriting, Email Campaigns, Email Subject Lines
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• Three Email Message Types That Keep Subscribers Engaged
  "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  Content, Email Campaigns, Email Marketing, Marketing Tips
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smartphones
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Four Ways to Determine How Well Your Holiday Emails Worked
  You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  Email Campaigns, Email Marketing, Promotions