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Five Ways to Optimize Email for Mobile
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Four Email Marketing Blunders
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
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Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.
With A/B testing—which simply ...
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The Case for Short and Sweet
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
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How to Put Some Oomph Back in Your Email Campaigns
When everything's going well, it's easy to find yourself in an email-marketing rut.
Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
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Three Arguments to Promote Smarter Email Campaigns
In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
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How to Segment for Maximum Relevance
It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
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The Danger of Robotic Lead-Nurturing Email Campaigns
If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might ...
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Three Ways to Boost Email Marketing ROI
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.
"Email averages a return on investment (ROI) of $40 for every ...
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Three Email Copywriting Tips for Non-Pros
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
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Keeping Loyal Customers Loyal
"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog.
So how do ...
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The Importance of a Welcome Campaign
When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of ...
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Four Ways Small Businesses Can Make a Big Email Splash
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs.
"If you were to sift through campaigns and results (as I do), the ...
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The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut?
When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
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Five Ways to Keep Subscribers From Hitting the Spam Button
There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
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Three Email Message Types That Keep Subscribers Engaged
"It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed."
Many ...
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The End of the 'Average American'
"Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
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Drip Marketing the Right Way
"A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
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Three Things You Must Do Before You Increase Email Frequency
Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
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Four Ways to Determine How Well Your Holiday Emails Worked
You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
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