Mobile Marketing

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• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  B2B Marketing, Management, Measurement, Mobile Marketing
• How Gucci's Luxury Shoe Sale Lured Customers Worldwide
  In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  Creativity, Customer Behavior, Mobile Marketing
• Track the Pulse of Top iPhone and iPad Apps
  One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  Keywords, Market Research, Mobile Marketing
• Why Customers Want Your B2B Sales Process to Go Digital
  "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  B2B Marketing, Mobile Marketing, Sales
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  Marketing Smarter, Mobile Marketing, New Media
• Use a Food App to Hawk a Product Line. Why Not?
  We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  Creativity, Mobile Marketing, Smartphones
• Three Crucial Ways to Serve Today's Wired Shoppers
  Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
  Customer Behavior, Mobile Marketing, Social Networking
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  Consumer Electronics, Mobile Marketing, New Media
• Spread Your Online Messages Offline
  Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  Facebook, Marketing Tips, Mobile Marketing
• Tips for Building a Hot Mobile App
  In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will ...
  Marketing Smarter, Mobile Marketing, Smartphones
• Boost Customer Service With a Little Digital Magic
  Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  Creativity, Mobile Marketing, New Media, Smartphones
• Find Your Glory Story
  Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  Customer Engagement, Mobile Marketing, New Media
• Mobile App or Site? Choose With Care.
  Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding ...
  B2B Marketing, Mobile Marketing, Sales
• It's an iWorld After All
  Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
  Advertising, Consumer Electronics, Mobile Marketing
• IM as Team Sport
  The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry. You're thinking, "Whoa, that's a lot of people ...
  Brand Loyalty, Mobile Marketing, Smartphones
• It's a Mobile Makeover!
  Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
  Advertising, Mobile Marketing, Smartphones
• Go Mobile or Go Away
  "With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business ...
  B2B Marketing, Mobile Marketing, Sales
• Messaging Through Earbuds, Pt. II
  Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  Customer Engagement, Mobile Marketing, Podcasting
• Messaging Through Earbuds, Pt. I
  If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
  Customer Engagement, Mobile Marketing, Podcasting
• Mobile-ity
  "Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
  B2B Marketing, Mobile Marketing, Small Business