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Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph Jaffe
The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the ...
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When the Media Becomes the Marketing: Q&A With CC Chapmanby Mack Collier
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience.
CC Chapman should know, as he's been active ...
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The Power of Podcastsby Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no ...
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What Social Media Marketing Is Notby BL Ochman
Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs.
All of this leads ...
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Social Media Starter Kit: The Tools You Needby Chris Brogan
Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different.
Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology ...
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The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularityby Miles Galliford
Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites
means that your Web site will receive good rankings and a lot of free traffic.
Here is ...
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11 Lessons Learned From Podcastingby Brian Carroll
Podcasting can give your company a new image and personality. And, increasingly, podcasting offers the promise of being another highly effective way to reach and develop potential customers.
That's only if you can produce compelling, "buzz-worthy" content, of course.
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The Death of the PR Handler in a Viral Environmentby G.A. 'Andy' Marken
At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
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An Insider's Guide to Creating Podcasts - Part 2by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable.
If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, ...
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An Insider's Guide to Creating Podcasts—Part 1
by Lisa Johnson, Cheri HansonPodcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable.
If you're thinking about podcasting, here's an insider's peek at the creation of a podcast series, complete with professional ...
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B2B Search Engine Optimization: Driving Conversionby Galen DeYoung
Getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization.
But that's just the beginning. You still have to turn ...
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Ten Steps to Creating Your Own Podcast
by Mack Collier
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Ten Steps to Creating Your Own Podcast
by Mack CollierPodcasting is a very powerful, yet misunderstood, form of social media. While listening to podcasts has become very popular in the last few years, the creation process still has some high hurdles, especially for listeners that are considering starting their ...
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Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape Marketingby Eric Kintz
A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the new players to take advantage ...
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How Marketing Should Communicate (So Sales Will Listen)by Alison Chandless
Let's face it, sales people are notoriously hard to impress—even when you can get their attention. They tend to be very opportunistic learners; they want information when they need it, not before, and if the content isn't completely relevant to ...
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Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are?
by Mitch McCaslandMarketers have long known the challenge of reaching consumers between the ages of 18 and 22. Their lives are in transition. Some are in the workforce, others are in school—or both. Regardless, they are reaching out on their own, for ...
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A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 2 of 2)
by Stephan SpencerAs corporations catch on to the potential of adding a blog to their company's marketing arsenal, our MarketingProfs Thought Leaders Summit tapped into some of the best minds in the blogosphere for advice. In a 90-minute session, we called on ...
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Move Over Blogs: Here Come Podcastsby Stephan Spencer
If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented earlier this year, in fact.
Podcasting refers to the technology used to pull digital audio files from Web sites down to computers and devices ...
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Pain and the Right Reasons
by Chris O'LearyStart-ups talk a lot about how cool their site is, how much money they spent to get it built, or how much money they spend on creating a killer advertising campaign and developing their brand. But what about solving pain?