Podcasting: How-to articles covering the latest marketing tactics, tips, and strategies.

• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• How to Create Your Own Podcast
  Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too ...
  Customer Engagement, Marketing Tips, Podcasting
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No ...
  Customer Experience, Marketing Tips, New Media, Podcasting, Smart Phones
• Messaging Through Earbuds, Pt. II
  Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  Customer Engagement, Mobile Marketing, Podcasting
• Messaging Through Earbuds, Pt. I
  If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
  Customer Engagement, Mobile Marketing, Podcasting
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
  Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos
• You Oughta Be in Podcasts
  Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
  Podcasting, Small Business
• Hitting the Spot
  We're suckers for any video series that takes an entertaining approach to informative content like the weekly podcasts from HubSpot TV, hosted by the extremely likeable duo of Karen Rubin ...
  Marketing Inspiration, Podcasting, Videos
• Cast Your Fate to the iPod
  It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
  Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media

Podcasting: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew Grant
  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
  Book Review, Management, Marketing Smarts, Podcasting, Research, Sales
• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting
• What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]by Matthew Grant
  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a ...
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Podcasting, Thought Leadership
• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew Grant
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
  Creativity, Marketing Inspiration, Marketing Smarts, Podcasting
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
  Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
  Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting

Podcasting: Online seminar broadcasts from the best minds in marketing

• What Marketers Need to Know about Podcasting and Streaming VideoBroadcast on 8/9/2007 with Jeremiah Owyang
  Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming. With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.
  Channel Marketing, Marketing Tips, Podcasting, ROI, Videos
• Better Than Email Marketing? RSS DemystifiedBroadcast on 11/17/2005 with Rok Hrastnik
  During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix.
  Collaboration, Marketing Strategy, Podcasting, RSS, Web Content

Podcasting: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 with Anne Yastremski
  In just 10 minutes, you'll learn how to record a professional-quality audio file with Audacity. Follow the quick and easy tips to purge your audio file of pauses, audio mistakes, and choppiness, too.
  Content, Content Marketing, Marketing Tips, Podcasting, Take 10, Videos
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 with Corey O'Loughlin
  In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production.
  Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media, Take 10
• Take 10: How to Make Easy Video Demos and PresentationsReleased on 8/5/2011 with Michelle Schoen
  In this Take 10, multimedia specialist Michelle Schoen walks you through the basics of recording a presentation using Camtasia. Along the way, she shows you how to keep your audio quality top-notch, and even provides some tips on spreading the word about your new creation.
  Consumer Electronics, Marketing Challenges, Podcasting, Public Speaking, Take 10, Videos