Marketing Resources: Podcasting

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Results for Podcasting

Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph Jaffe
The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the ...
More articles on Customer Experience, Marketing Tips, New Media, Podcasting, Smart Phones
When the Media Becomes the Marketing: Q&A With CC Chapmanby Mack Collier
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active ...
More articles on Digital Marketing, Podcasting, Videos
The Power of Podcastsby Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no ...
More articles on Direct Marketing, Podcasting, Segmentation
What Social Media Marketing Is Notby BL Ochman
Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs. All of this leads ...
More articles on Podcasting, Product Marketing, SMS, Social Media, Twitter, Word of Mouth
Social Media Starter Kit: The Tools You Needby Chris Brogan
Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology ...
More articles on Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularityby Miles Galliford
Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will receive good rankings and a lot of free traffic. Here is ...
More articles on Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
11 Lessons Learned From Podcastingby Brian Carroll
Podcasting can give your company a new image and personality. And, increasingly, podcasting offers the promise of being another highly effective way to reach and develop potential customers. That's only if you can produce compelling, "buzz-worthy" content, of course.
More articles on B2B Marketing, Customer Relationships, Customer Satisfaction, Lead Generation, Marketing Tips, Podcasting
The Death of the PR Handler in a Viral Environmentby G.A. 'Andy' Marken
At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
More articles on Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word of Mouth
An Insider's Guide to Creating Podcasts - Part 2by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, ...
More articles on Customer Experience, Marketing Tips, Podcasting, Print Collateral, Women
An Insider's Guide to Creating Podcasts—Part 1by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's an insider's peek at the creation of a podcast series, complete with professional ...
More articles on Customer Engagement, Marketing Tips, Podcasting, Public Speaking
B2B Search Engine Optimization: Driving Conversionby Galen DeYoung
Getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. But that's just the beginning. You still have to turn ...
More articles on B2B Marketing, Case Studies, Customer Relationships, Podcasting, SEO, Web Copy, Websites, White Papers
Ten Steps to Creating Your Own Podcastby Mack Collier
More articles on Market Research, Marketing Tips, Podcasting, Social Media, Writing
Ten Steps to Creating Your Own Podcastby Mack Collier
Podcasting is a very powerful, yet misunderstood, form of social media. While listening to podcasts has become very popular in the last few years, the creation process still has some high hurdles, especially for listeners that are considering starting their ...
More articles on Google, Podcasting, Social Media, Targeting, Thought Leadership
Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape Marketingby Eric Kintz
A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the new players to take advantage ...
More articles on Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
How Marketing Should Communicate (So Sales Will Listen)by Alison Chandless
Let's face it, sales people are notoriously hard to impress—even when you can get their attention. They tend to be very opportunistic learners; they want information when they need it, not before, and if the content isn't completely relevant to ...
More articles on Collaboration, Creativity, Customer Engagement, Podcasting, Print Collateral, Sales, Social Media
Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are?by Mitch McCasland
Marketers have long known the challenge of reaching consumers between the ages of 18 and 22. Their lives are in transition. Some are in the workforce, others are in school—or both. Regardless, they are reaching out on their own, for ...
More articles on Advertising, Brand Loyalty, Interactive Marketing, Mobile Marketing, Podcasting, SMS, Targeting, Videos
A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 2 of 2)by Stephan Spencer
As corporations catch on to the potential of adding a blog to their company's marketing arsenal, our MarketingProfs Thought Leaders Summit tapped into some of the best minds in the blogosphere for advice. In a 90-minute session, we called on ...
More articles on Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, Podcasting, RSS, Thought Leadership
Move Over Blogs: Here Come Podcastsby Stephan Spencer
If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented earlier this year, in fact. Podcasting refers to the technology used to pull digital audio files from Web sites down to computers and devices ...
More articles on Blogging, Podcasting, RSS, Sponsorship, Thought Leadership, Websites
Pain and the Right Reasonsby Chris O'Leary
Start-ups talk a lot about how cool their site is, how much money they spent to get it built, or how much money they spend on creating a killer advertising campaign and developing their brand. But what about solving pain?
More articles on Advertising, Customer Engagement, Podcasting, Websites

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The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
More articles on Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
More articles on Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting
Messaging Through Earbuds, Pt. II
Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
More articles on Customer Engagement, Mobile Marketing, Podcasting
Messaging Through Earbuds, Pt. I
If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
More articles on Customer Engagement, Mobile Marketing, Podcasting
What's the Biggest Untapped Opportunity for B2B Marketers?
How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
More articles on B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
Why Businesses Should Podcast
"What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
More articles on Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
You Oughta Be in Podcasts
Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
More articles on Podcasting, Small Business
Hitting the Spot
We're suckers for any video series that takes an entertaining approach to informative content like the weekly podcasts from HubSpot TV, hosted by the extremely likeable duo of Karen Rubin ...
More articles on Marketing Inspiration, Podcasting, Videos
Cast Your Fate to the iPod
It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
More articles on Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media

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Podcasting case studies, deconstructing real life examples and illustrating lessons learned

How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 Monthsby Tellabs
Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award.
More case studies on Case Studies, Podcasting, Product Marketing, Websites, Word of Mouth
How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging Brand
A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
More case studies on Blogging, Case Studies, Podcasting, Referrals, Small Business, Social Media
How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankby TheSpiritedWoman.com
Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on empowering women.
More case studies on Case Studies, Collaboration, Podcasting, Websites
How a Software Firm's Soft-Sell, Educational Webcasts Helped Double Salesby Softrax Corp.
Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues.
More case studies on Case Studies, Customer Engagement, Email Marketing, Podcasting, Sales
How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
More case studies on Case Studies, Email Campaigns, Interactive Marketing, Podcasting, Videos