Advertising

Topics » Articles » Advertising

• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Social Media Is the Best Marketer for Your Events [Infographic]Verónica Jarski
  Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.
  Advertising, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)Barry Feldman
  You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in ...
  Advertising, B2C, Blogging, Brand Management, Content, Influencer Marketing, Online Marketing, Product Marketing, Public Relations, Retail Marketing, Social Media
• The Top 30 Global Media OwnersAyaz Nanji
  Google is the world's largest media company by revenue in 2015, according to a recent report from ZenithOptimedia.
  Advertising, Google, Research Summaries
• Brands That Ignore the New Heartland Ignore a Huge Growth OpportunityPaul Jankowski
  Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth.
  Advertising, Customer Behavior, Customer Insight, Demographics, Sales, Sales and Advertising
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Native Advertising, Social Media, Social Networking, SocialSkim, Twitter, Vine
• A Six-Step Guide to Programmatic Direct [Infographic]Verónica Jarski
  Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.
  Advertising, Digital Marketing, Marketing Strategy, Sales and Advertising
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• Facebook 1Q15 Advertising BenchmarksAyaz Nanji
  Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.
  Advertising, Benchmarking, Digital Marketing, Facebook, Social Media, Social Networking, Survey Data
• Marketers' Perceptions of Mobile AdvertisingAyaz Nanji
  Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Survey Data
• These Types of Memories Help Customers Remember YouCharles Young
  The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
  Ad Copy, Advertising, Content, Content Marketing, Customer Relationships, Customer Retention
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• #SocialSkim: Facebook Eyes Your Phone Calls, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter, Web Content
• 10 Questions Every Marketer Should Ask Before Buying Audience DataAdam Paulisick
  Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find ...
  Advertising, B2C, Behavioral Marketing, Data, Demographics, Retail Marketing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• #SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s RoundupAngela Natividad
  All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter, Vine, YouTube
• How to Kick Your SEM Campaign Into High GearBruce Gibbs
  You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  Ad Copy, Advertising, B2C, Google, Keywords, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing, Targeting