Advertising

Topics » Articles » Advertising

• Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)Buddy Vaughn
  Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  Advertising, Brand Awareness, Lead Generation, Measurement, Mobile Marketing, Online Marketing, PPC Campaigns, Sales, Sales and Advertising, Social Media, Television
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• The Top US Advertisers Last YearAyaz Nanji
  Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers.
  Advertising, Marketing Budgets, Research Summaries, Sales and Advertising, Survey Data
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• The 10 Most Visible Advertisers on Google AdWords and ShoppingAyaz Nanji
  Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics.
  Advertising, Google, Research Summaries, Retail Marketing, Search Engine Marketing
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• The 10 Most Clickable Celebrities in Native AdsAyaz Nanji
  The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.
  Advertising, Customer Behavior, Native Advertising, Research Summaries
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• How to Make Digital Advertising as Successful as Hot Chocolate at an Ice RinkTed Dhanik
  If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as ...
  Advertising, Behavioral Marketing, Customer Behavior, Data, Location-Based Marketing, Mobile Marketing, Online Marketing, Targeting
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• Discover the Right A/B-Testing Formula Without Going Mad [Infographic]Verónica Jarski
  Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
  Advertising, Content, High-Tech Marketing, Marketing Strategy, Testing, Web Content, Websites
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)Rohan Ayyar
  Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Why Your Marketing Team Needs a Quantitative AnalystAlan Izenman
  Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one.
  Advertising, Career Management, Data, Digital Marketing, Management, Thought Leadership
• Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)Rohan Ayyar
  Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events