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• Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, DonationsRay Gary
  If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Nonprofits
• How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]Verónica Jarski
  Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
  Blogging, Blogging Strategy, Content, Copywriting, Websites, Writing
• 11 Ways to Jazz Up a Boring Sales Page Without Resorting to HypeMarcia Yudkin
  You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy ...
  Content, Copywriting, Landing Pages, Print Collateral, Sales, Web Content, Writing
• Small but Mighty Marketing Tools Your Team Can Use TodayMarc Johnson
  How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these ...
  Content, Technology, Thought Leadership, Website Design, Websites, Writing
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Marketing's Important Role in Accelerating Sales to Large Buying GroupsChristine Slocumb
  Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even ...
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Lead Nurturing, Personas, Sales
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• How to Create Eye-Catching and Effective Headlines [Infographic]Verónica Jarski
  Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.
  Content, Content Marketing, Copywriting, Writing
• Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy Carter
  Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
  Content, Content Marketing, Content Strategy, Engagement, Inbound Marketing, Social Media, Writing
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The Why and How of a Bloody Good Content Calendar for MarketingCaroline Holmes
  If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most ...
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Web Content, Writing
• Eight Mistakes You're Making on Facebook's News Feed and How to Fix ThemTamas Torok
  Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes ...
  Content, Engagement, Facebook, Social Media
• Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan Lattrell
  Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
  Advertising, Branding, Content, Content Marketing, Marketing Strategy, Word-of-Mouth, YouTube
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data
• How to Improve Your Presentation Before You Even Open PowerPointAlexAnndra Ontra
  PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make ...
  Career Management, Content, Marketing Operations, PowerPoint, Presentations, Sales
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• How to Get Maximum Engagement From Your Employee Advocacy ProgramStephan Hovnanian
  Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word ...
  Content, Content Marketing, Public Relations, Social Media, Word-of-Mouth
• How to Successfully Become an Online Brand Publisher [Infographic]Verónica Jarski
  Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.
  Content, Content Marketing, Content Strategy, Social Media, Writing
• You May Be Overlooking the Most Powerful Marketing Tool at Your DisposalMatt Press
  Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites