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• How to Tackle the 4Ws of Marketing Content Creation With DataLux Narayan
  Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data ...
  Blogging, Content, Content Marketing, Engagement, SEO, Social Media, Writing
• A Visual History of Content Marketing [Infographic]Laura Forer
  Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
  Content, Content Marketing, E-Books, Humor, Marketing Communications, Newsletters, Writing
• #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This WeekChristian Neri
  This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen ...
  Blogging, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Millennials, Snapchat, Social Media, SocialSkim, Trump, Twitter, Videos, YouTube
• Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital MarketingRahul Agaskar
  In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Podcasting, Trump, Videos, Web Content, Websites
• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• Agencies and Content Marketing: Predictions, Trends, and ChallengesAyaz Nanji
  Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How to Use Jargon for Good, Not Evil, in Your Content and MarketingDerek Slater
  Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.
  Content, Copywriting, Customer Communications, Print Collateral, Web Content, Writing
• 2016's Great Big Social Media Fails and Lessons LearnedMelissa Drozdowski
  The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. ...
  AI, Content, Marketing Strategy, Public Relations, Social Media, User-Generated Content
• B2B Video Benchmarks for 2017Ayaz Nanji
  Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
  B2B Marketing, Benchmarking, Content, Content Marketing, Content Strategy, Research Summaries, Videos
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian Neri
  LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Snapchat, Social Analytics, Social Media, SocialSkim, Targeting, Trump, Tumblr, Twitter, Videos
• How to Use Video Content to Create a Loyal AudienceAli Liaquat
  Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
  Content, Content Marketing, Customer Loyalty, Customer Relationships, Video Blogs, Videos
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• Video Marketing That Goes Down the Funnel, Not Down the DrainLisa Bennett
  Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Videos
• Consumers Want These E-Commerce Website Elements PersonalizedAyaz Nanji
  The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.
  Content, E-Commerce, Personalization, Research Summaries, Survey Data, Web Content
• How Email Marketers Can Profit From Users' Mobile ObsessionCynthia Price
  People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those ...
  Content, Customer Engagement, Customer Experience, Email, Email Campaigns, Email Marketing, Engagement, Mobile Marketing, Personalization
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content, Writing
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
  Collaboration, Content, Content Marketing, Creative Briefs, Creativity, Marketing Operations, Project Management
• Your 2017 Marketing To-Do List [Infographic]Laura Forer
  Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
  Big Data, Content, Content Marketing, Content Strategy, Customer Experience, Marketing Strategy, Technology