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• Writing Showdown: Early Birds vs. Night Owls [Infographic]Laura Forer
  Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.
  Blogging, Content, Creativity, Email, Social Media, Time Management, Writing
• The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry Feldman
  Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
  Content, Content Marketing, Content Strategy, Lead Generation, Lead Nurturing, Marketing Strategy, Personalization, Print Collateral, Sales
• #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This WeekChristian Neri
  This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s ...
  Advertising, B2B Marketing, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Create Infographics Using PowerPoint or Keynote [Infographic]Laura Forer
  Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
  Content, Creativity, PowerPoint, Social Media
• How to Make Powerful Facebook Ads With the Help of Your Customer Service TeamParker Davis
  Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better ...
  Advertising, Content, Copywriting, Customer Insight, Customer Service, Facebook, Research, Social Media
• How Digital Marketers Are Using Visual Content [Infographic]Ayaz Nanji
  Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
  Content, Content Marketing, Content Strategy, Digital Marketing, Research Summaries, Survey Data
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• #SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This WeekChristian Neri
  Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social ...
  B2B Marketing, B2C, Content, Data, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Sales, Social Analytics, Social Media, SocialSkim, Twitter, Web Content
• Newspaper Readership Trends by Platform and AgeAyaz Nanji
  Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
  Advertising, Content, Customer Behavior, Newspapers, Research Summaries
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This WeekChristian Neri
  Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Vine, Virtual Reality
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
  Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
  Content, Customer Loyalty, Customer Relationships, Customer Retention, Publishing, Services Marketing, Web Content
• 2017's Top 10 Digital Branding and Marketing Trends [Infographic]Vahe Habeshian
  Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.
  Branding, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media
• How Our Brain Processes Different Kinds of Content [Infographic]Laura Forer
  To get the best responses to your content marketing efforts, make use of the way the human brain processes information.
  Content, Content Marketing, Content Strategy, Creativity, Customer Communications, Customer Engagement, Customer Experience, Digital Marketing, Interactive Marketing, Videos
• Video Viewing on Social Networks: Trends and Consumer PreferencesAyaz Nanji
  Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
  Content, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Videos, YouTube
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekChristian Neri
  Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• 'It's OK to Be Terrible' and Other Affirmations for the Frustrated WriterJosh O'Dell
  Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of ...
  Career Management, Content, Creativity, Writing
• B2B Content-Enabled Campaigns: Top Trends, Benefits, and GoalsAyaz Nanji
  Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand ...
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data