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• The Changing Content Preferences of B2B BuyersAyaz Nanji
  B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
  B2B Marketing, Content, Content Marketing, Research Summaries, Sales, Survey Data
• #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This WeekChristian Neri
  Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Social Analytics, SocialSkim, Testing, YouTube
• How to Generate Clickthroughs (and Data) From Your Marketing VideosBruce McKenzie
  Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your ...
  Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Measurement, Metrics, Sales, Videos
• Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to AskMarc Thaler
  You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way ...
  Career Management, Content, Content Marketing, Copywriting, Web Content, Writing
• Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROIMo Harake
  If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Metrics, ROI
• #SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This WeekChristian Neri
  This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Email Design Trends: Past, Present, and Future [Infographic]Laura Forer
  From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the ...
  Content, Customer Experience, Email, Email Marketing, Interactive Marketing, Marketing Inspiration
• Technical SEO 101: Get Your Websites Ranked on Google [Infographic]Laura Forer
  SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation ...
  Content, Mobile Marketing, Search Engine Marketing, SEO, Websites
• A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First WorldClaudia Pennington
  Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming ...
  Advertising, Content, Google, Mobile Marketing, Publishing, Search Engines, SEO
• Five Ways to Drive Engagement and Sales With Tradeshow MarketingKatie Price
  Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
  B2B Marketing, Conferences, Content, Customer Relationships, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• Marketing Video: SEO Basics and Quick TipsShannon Matthews
  For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for ...
  Content, Google, Inbound Marketing, Lead Generation, Search Engine Marketing, Search Engines, SEO
• How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive GuideRachel Chapdelaine
  This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Public Relations, Thought Leadership
• #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This WeekChristian Neri
  This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's ...
  Collaboration, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Videos, YouTube
• The Future of Healthcare Marketing: Lessons for All MarketersBob Murphy
  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world ...
  B2B Marketing, Content, Customer Behavior, Influencer Marketing, Marketing Strategy, Mobile Marketing, Testimonials, Word-of-Mouth
• How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]Laura Forer
  What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing.
  Advertising, B2B Marketing, Blogging Strategy, Content, LinkedIn, Testing
• The Chief Content Officer Is Dead; Long Live Content MarketingPawan Deshpande
  It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the ...
  Career Management, Chief Marketing Officer, Content, Content Marketing, Inbound Marketing, Lead Generation, Management, Marketing Strategy, Web Content
• The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization RecipeNick Chasinov
  We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience.
  Content, Content Marketing, Customer Experience, Search Engine Marketing, SEO, Websites
• #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This WeekChristian Neri
  This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, Virtual Reality
• The Essential Role of Call Tracking as an Inbound Marketing TacticMark Sullivan
  Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics
• Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]Laura Forer
  Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with ...
  Content, Customer Behavior, Humor, Testimonials, Videos