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• Three Steps for Crafting More-Personalized and Better-Performing ContentJacob Warwick
  Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Insight, Marketing Strategy, Research, Segmentation, Web Analytics, Websites
• The Top Digital Channels for Generating B2B LeadsAyaz Nanji
  B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
  B2B Marketing, Content, Content Marketing, Direct Marketing, Research Summaries, Sales, Social Media, Social Networking, Survey Data
• #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This WeekChristian Neri
  This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Four Trends That Should Drive Retail Strategy in 2017Dan Wilkinson
  Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and ...
  AI, B2C, Content, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization, Retail Marketing
• How Mobile Dominates YouTube Viewership [Infographic]Ayaz Nanji
  Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Videos, YouTube
• How to Improve Email Open Rates [Infographic]Laura Forer
  If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.
  Content, Customer-Centric, Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization, Writing
• Marketing Video: An Introduction to Inbound and Content Marketing
  What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Marketing Strategy, Sales, Search Engine Marketing, Websites
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This WeekChristian Neri
  This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Technology, Twitter
• Medical Marketing in a Digital World: Content, Social Media, and MobileKarolyn Raphael
  For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in ...
  Content, Content Marketing, Digital Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Five Questions to Answer When Creating a Video CampaignChris Bondhus
  Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.
  Content, Content Marketing, Marketing Planning, Marketing Strategy, Measurement, Metrics, Videos, YouTube
• How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information TypesAyaz Nanji
  When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Technology
• #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This WeekChristian Neri
  This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, ...
  Advertising, B2B Marketing, B2C, Blogging, Career Management, Content, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Television, TV, Twitter, Videos, Web Content
• Eight SEO Trends to Expect in 2017 [Infographic]Laura Forer
  Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
  AI, Content, Customer Experience, Google, Personal Branding, Search Engine Marketing, Search Engines, SEO
• Six Email Worst-Practices: How to Send Your Emails to Your Customer's TrashDan Hanrahan
  Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.
  Content, Email, Email Campaigns, Email Deliverability, Email Marketing, Personalization, Segmentation
• Five Top Content Leaders Shed Light on the Needs of Modern B2B MarketingBarry Feldman
  Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Personas, ROI
• Six Ways to Generate More (and More Creative) IdeasXavier Russo
  Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.
  Career Management, Content, Creativity, Writing
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements, Presentations, Writing
• The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer StoriesAlex Moscow
  Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology ...
  B2B Marketing, Case Studies, Content, Content Marketing, Customer Behavior, Sales
• #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This WeekChristian Neri
  This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Listening, Social Media, SocialSkim, Web Content