Customer Behavior

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• Five Reasons People Are Wired for Visual Marketing [Infographic]Laura Forer
  Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.
  Advertising, Content, Content Marketing, Customer Behavior, Social Media
• How to Target Millennials With Billboard AdvertisingPaul Inman
  Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
  Advertising, Customer Behavior, Marketing Strategy, Millennials
• Worried About Your Millennial Strategy? Top 3 Myths and TruthsMike Dickerson
  Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly ...
  Customer Behavior, Millennials
• How Consumers Feel About HagglingAyaz Nanji
  There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.
  Customer Behavior, Pricing, Research Summaries
• IT Buyer Behavior: Top Research Channels and Loyalty DriversAyaz Nanji
  IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to ...
  Customer Behavior, Marketing Strategy, Research Summaries
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• The State of Chatbots in 2018: Top Benefits and ChallengesAyaz Nanji
  Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.
  Customer Behavior, Customer Communications, Customer Service, Research Summaries
• Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]Laura Forer
  Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users ...
  Advertising, Augmented Reality, Customer Behavior, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media, Videos, Virtual Reality, Websites
• How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)Tamar Weiss
  In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both ...
  B2B Marketing, Customer Behavior
• How Many Mobile Push Notifications Are Too Many?Ayaz Nanji
  How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
  Customer Behavior, Mobile Marketing, Research Summaries
• Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]Laura Forer
  With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for ...
  Augmented Reality, Customer Behavior, Customer Experience, Marketing Inspiration, Marketing Strategy, Technology, Virtual Reality
• What Marketers Get Wrong (And Right) About Different GenerationsAyaz Nanji
  Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...
  Customer Behavior, Millennials, Research Summaries
• How to Take Over Google's Featured Snippets and Win Voice Search in 2018Melissa Garner
  Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains ...
  Content, Customer Behavior, Google, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• Do Consumers Want Businesses to Take Political and Social Stands?Ayaz Nanji
  Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on ...
  Brand Management, Customer Behavior, Research Summaries, Social Media, Social Networking
• Would Consumers Rather Lose Their Phones or Their Wallets?Ayaz Nanji
  How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
  Customer Behavior, Mobile Marketing, Research Summaries
• The Buying, Device, and Content Behavior of Amazon CustomersAyaz Nanji
  Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites
• The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]Laura Forer
  If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, ...
  B2C, Customer Behavior, Customer Experience, Customer Service, Retail Marketing
• What Consumers Pay Attention to in Local Business ReviewsAyaz Nanji
  Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Reputation Management, Research Summaries
• The Brand-Content Preferences of Different Age GroupsAyaz Nanji
  Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries