Social Media

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• Arm Your Content Marketing for the New Battlefield [Infographic]Verónica Jarski
  The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Challenges, Social Media, Technology, Web Content
• Personalization: The Biggest Issue Keeping CMOs Up at NightMatt Goddard
  Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Personalization, Social Media, Thought Leadership
• What People Say on Social Media After Big Life EventsAyaz Nanji
  Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
  Customer Behavior, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• Why You Shouldn't Obsess Over Facebook's News FeedMatt Cooper
  Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing ...
  Content, Customer Engagement, Customer Relationships, Facebook, Social Media, Time Management
• Five Tips for Brands That Want Success on FacebookJenn Deering Davis
  Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  Advertising, Content, Customer Engagement, Engagement, Facebook, Social Media
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• How to Stand Tall in a Sea of Social ImagesSarah Matista
  It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed ...
  Branding, Content, Customer Engagement, Engagement, Humor, Social Media, Web Content
• Seven Traits of Successful Community Managers [Infographic]Verónica Jarski
  Behind every successful online community is an effective community manager. Use the following criteria to find, recruit, and select the right community managers for your organization.
  Career Management, Community, Community Management, Customer Engagement, Management, Social Media
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• The Most Mentioned Television Networks OnlineAyaz Nanji
  On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the ...
  Brand Awareness, Customer Service, Research Summaries, Social Media, Social Networking, TV
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Facebook News Feed Benchmarks for MarketersAyaz Nanji
  Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month?
  Benchmarking, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Three Questions to Help You Decide Whether to Start Using VineJenne Barbour
  The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy.
  Content, Direct Marketing, Marketing Strategy, Social Media, Videos, Vine
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• Seven Ways to Ensure Fans Don't Miss Your Facebook Page UpdatesTom Treanor
  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in ...
  Advertising, Blog Comments, Content, Content Marketing, Customer Acquisition, Customer Relationships, Facebook, Lead Generation, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• Instagram vs. Twitter: Which Network Is Winning Worldwide?Ayaz Nanji
  Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex.
  Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter