Social Media

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• All You Need to Know to Share Your Videos on Social Networks [Infographic]Verónica Jarski
  Keep track of social networks' standards, formats, lengths, and sizes for video by using this all-in-one social video infographic.
  Content, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• How Instagram Images Enrich the Email Experience [Infographic]Verónica Jarski
  Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
  Content, Email, Email Marketing, High-Tech Marketing, Social Media, Twitter
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• The Staggering Scale of What Happens Online in a Minute [Infographic]Ayaz Nanji
  How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
  Big Data, Data, Research Summaries, Social Media, Social Networking, Websites
• Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]Verónica Jarski
  The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.
  Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Social Media, Videos
• Don't Hold Back: Speak Your Mind on Social MediaMargarita Hakobyan
  Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic.
  Content, Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media, Twitter
• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• How the World Uses Twitter [Infographic]Verónica Jarski
  Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.
  Customer Behavior, Customer Insight, Social Media, Twitter
• How to Create and Define Social Rewards That Map to Your Marketing ObjectivesJessica Williams
  So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Retention, Promotions, Retail Marketing, Social Analytics, Social Media
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• How to Increase Website Traffic Without Focusing on Text Content CreationMark Runyon
  Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how ...
  Blogging, Content Marketing, Keywords, Search Engine Marketing, Social Media, User-Generated Content, Web Content, Website Design, Websites
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• LOL vs. Haha: How People Laugh OnlineAyaz Nanji
  How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Seven Habits of Highly Successful Social Media ProfessionalsAvi Levine
  What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
  Career Management, Content Strategy, Marketing Strategy, SEO, Social Media, Writing
• What Brands Need to Know About Visual Social Media [Infographic]Verónica Jarski
  Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
  Content, Content Marketing, Content Strategy, Instagram, Pinterest, Social Media, Tumblr
• Harness the Power of Personas for Social Media MarketingKeith Quesenberry
  Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your ...
  Customer Behavior, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Personas, Social Media, Social Networking
• #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your ...
  Content, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos