Social Media

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• Don't Fall for Vanity Metrics When Measuring Social Media ROILilach Bullock
  Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.
  Digital Marketing, Measurement, Metrics, ROI, Social Media
• Content Marketing Production: Creative Solutions Few B2B Marketers Know How to DeployTodd Ebert
  B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  B2B Marketing, Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Writing
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• CEOs and Social Media: What the Public Expects of Leaders [Infographic]Ayaz Nanji
  Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
  Management, Research Summaries, Social Media, Social Networking, Survey Data
• Seven Common Blogging Mistakes to Avoid [Infographic]Verónica Jarski
  Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Media, Websites, Writing
• The 10 Most Common Phrases in Viral HeadlinesAyaz Nanji
  Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random ...
  Content, Copywriting, Research Summaries, Social Media, Social Networking, Writing
• 21 Video Marketing Ideas for Small-Business Budgets [Infographic]Barry Feldman
  Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
  Content, Content Marketing, Copywriting, Marketing Strategy, Mobile Marketing, SEO, Social Media, Videos
• The Anatomy of a Successful LinkedIn Profile [Infographic]Verónica Jarski
  To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that ...
  Career Management, Content, LinkedIn, Social Media
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• The Most Successful B2B Industries on Social Media
  How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five ...
  B2B Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• The Ideal Word Counts for Social Media Posts [Infographic]Verónica Jarski
  What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Writing
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• Do Most Americans Check Their Smartphones in the Bathroom?Ayaz Nanji
  What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media, Survey Data
• How to Make Your Mobile App Stand Out in the Crowded App StoreDoug Roberge
  Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  Customer Engagement, Email, Email Campaigns, Engagement, Mobile Marketing, Social Media
• How SMBs Are Using Social MediaAyaz Nanji
  More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, ...
  Digital Marketing, Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]Verónica Jarski
  The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ...
  Advertising, Brand Awareness, Brand Management, Consumer Electronics, Content, Sales and Advertising, Smartphones, Social Listening, Social Media, Twitter, Videos, Websites
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• The Most Popular Messaging Apps With Young ConsumersAyaz Nanji
  Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data