Social Media

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• How to Discover Engaging Content to Share on Social MediaJessica Davis
  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways ...
  Blogging, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Newsletters, Social Media, Twitter, User-Generated Content, Web Content
• Social Media Trends for 2016: Marketers' Top Platforms and Content TypesAyaz Nanji
  Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...
  Content, Content Marketing, Digital Marketing, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's RoundupChristian Neri
  Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Twitter, Videos
• The State of Digital Marketing in India: Budget and Channel TrendsAyaz Nanji
  Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Three Things Email Marketers Should Do to Stay CompetitiveIvy Shtereva
  Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.
  Customer Communications, Customer Engagement, Digital Marketing, Email, Email Marketing, Marketing Strategy, Social Media
• Social Media vs. Content: Where Should You Invest?Rohan Ayyar
  Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where ...
  Advertising, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Marketing Strategy, ROI, Social Analytics, Social Media, Twitter
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Vine, YouTube
• Why Employees Don't Share Company News on Social MediaAyaz Nanji
  Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
  Corporate Communications, Research Summaries, Social Media, Social Networking, Survey Data
• Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]Verónica Jarski
  You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
  Content, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Marketing Strategy, Social Media, YouTube
• Five Ways Marketers Can Rev the Consumer Engagement EngineTom Collinger
  Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can ...
  B2C, Customer Relationships, Engagement, Marketing Strategy, Social Media
• Know When Customer Feedback Matters and When You Should Ignore ItLiz Greene
  Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky.
  Brand Management, Community Management, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Social Listening, Social Media
• Eight Ways Planning Will Make You a Better Content MarketerMeg Hogan
  Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, ...
  Career Management, Content, Content Marketing, Marketing Planning, Social Media
• #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
  Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• Successful CIOs Are Evolving Into Digital Marketing HeroesKevin Cochrane
  Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms.
  Collaboration, Customer-Centric, Customer Experience, Customer Relationships, Digital Theory, High-Tech Marketing, Marketing Challenges, Social Business, Social Media
• Social Media Follower-Growth Benchmarks for BrandsAyaz Nanji
  As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?
  Benchmarking, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• The Science Behind the Most Popular Infographics [Infographic]Verónica Jarski
  Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
  Content, Content Marketing, Content Strategy, Customer Engagement, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter
• Best-Practices for Facebook Video AdsAyaz Nanji
  What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads?
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Videos
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• Win With Social Intelligence: Vital Tips for CMOs in 2016 and BeyondWill McInnes
  A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business ...
  Data, Market Research, Research, Social Analytics, Social Listening, Social Media
• Four Kinds of Periscope Broadcasts You Should Be CreatingAshley Faus
  If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
  Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Social Media