Social Media

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• Five Twitter Hacks to Skyrocket Your EngagementTom Hunt
  Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  Engagement, Lead Generation, Networking, Social Media, Social Networking, Thought Leadership, Twitter
• The Do's and Don'ts of Social Media Research [Infographic]Verónica Jarski
  Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ...
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research, Social Listening, Social Media, Social Networking, Word-of-Mouth
• 10 Essential Tools for Marketing on InstagramPreston Pierce
  Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a ...
  Instagram, Mobile Marketing, Social Analytics, Social Listening, Social Media
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Blurred Lines: When Marketing, PR, and Content OverlapAly Saxe
  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
  Advertising, Blogging, Content, Content Marketing, Lead Generation, Marketing Strategy, Public Relations, Social Media, Websites
• Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
  Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
  Lead Generation, Lead Quality, Measurement, Metrics, Sales, Social Media
• Three Huge Mistakes You're Committing in Your Social ContentKatie Carlson
  Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
  Brand Management, Content, Content Marketing, Customer Engagement, Digital Marketing, Social Listening, Social Media
• How to Maximize Your Content's Reach on Social MediaJohn Unger
  It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, ...
  Content, Content Marketing, Customer Behavior, Engagement, Social Media, Writing
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• What an Online Hater Really Wants From YouJay Baer
  The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.
  Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Facebook, Social Media, Twitter
• Extend Your Marketing Video's Shelf Life: How and When to IterateBrad Jefferson
  Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here ...
  Content, Content Marketing, Keywords, Search Engine Marketing, Social Media, Videos, YouTube
• Why You Need to Humanize Your Social Media MarketingJeff Ernst
  You can produce fantastic content and hone an authentic voice, but no one's going to engage with your brand on social media if you forget to be human.
  Brand Loyalty, Brand Management, Branding, Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Challenges, Social Media
• A Sensible Social Media Checklist for Businesses [Infographic]Verónica Jarski
  Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
  Blogging, Content, Content Strategy, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter, Writing, YouTube
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Why Marketers Should Support Legislation on Customer ReviewsJonathan Hinz
  The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters.
  Content, Customer Behavior, Customer Insight, Customer Relationships, Product Management, Social Media, Websites
• Which Types of Facebook Brand Posts Get the Most Engagement?Ayaz Nanji
  Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and ...
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Trump vs. Sanders: Who's Winning on Twitter?Ayaz Nanji
  Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Which maverick US ...
  Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Content and Social Tactics That Generate Leads for B2B MarketersAyaz Nanji
  B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
  B2B Marketing, Content, Content Marketing, Lead Generation, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data