Social Media

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• Four Mistakes That Can Kill Your Brand CampaignsMark Grilli
  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales ...
  Advertising, Brand Management, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• How Much Do Online Influencers Charge to Post About Brands?Ayaz Nanji
  Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
  Content, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Three Ways a Social CMO Boosts Your Bottom LineWill McInnes
  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that.
  Career Management, Digital Marketing, High-Tech Marketing, Marketing Strategy, Social Listening, Social Media
• Which Department Should Handle a Company's Social Media Efforts?Ayaz Nanji
  Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from ...
  Digital Marketing, Management, Research Summaries, Social Media, Social Networking, Survey Data
• Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!Natalie Black
  Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you ...
  Career Management, Content, Content Marketing, Management, Marketing Strategy, Social Media, Social Networking, Thought Leadership
• 17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]Verónica Jarski
  Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Service, E-Commerce, Sales, Social Media, Websites
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• When Consumers Engage With Black Friday Emails and Social PostsAyaz Nanji
  Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the ...
  Email, Email Campaigns, Email Marketing, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• Six Nifty Content-Suggestion Tools for Social Media MarketingVasudha Veeranna
  Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing ...
  Blogging, Content, Content Marketing, Social Media, Web Content
• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Three Tips for Successful User-Generated Content CampaignsAmish Tolia
  For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  Content, Content Marketing, Content Strategy, Engagement, Facebook, Gamification, Instagram, Social Media, User-Generated Content
• How to Repurpose Your Content Correctly [Infographic]Verónica Jarski
  Extend the life and reach of your content by repurposing it in various engaging ways.
  Content, Content Marketing, Content Strategy, Facebook, Marketing Strategy, Podcasting, SlideShare, Social Media, Twitter, Web Content, Writing
• Instagram Benchmarks and Trends for MarketersAyaz Nanji
  Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from ...
  Digital Marketing, Facebook, Instagram, Research Summaries, Social Media, Social Networking
• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event SuccessBrad Dodge
  It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you ...
  Email, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, Social Media, Tradeshows/Events
• Joy to the Pin: The Huge Volume of Holiday Activity on PinterestAyaz Nanji
  Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.
  Digital Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• Instagram Turns Five (My, How It's Grown!)Jenn Deering Davis
  Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.
  Brand Management, Branding, Content, Creativity, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media
• Six Ways Sales and Marketing Can Align With Customers and Grow RevenueTrisha Winter
  In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  Customer Evangelists, Customer Relationships, Customer Retention, Personas, Sales, Social Media
• How a Content Strategy Delivered 55% More Sales Leads Each MonthJason Emanis
  How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why ...
  Content, Content Marketing, Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy, Measurement, Metrics, Social Media