Social Media

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• Content Marketing Trends in 2016 [Infographic]Verónica Jarski
  As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
  AI, Content, Content Marketing, Content Strategy, Digital Marketing, Social Media
• Influencer Marketing May Be the Antidote to Ad BlockingEric Dahan
  Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
  Ad Copy, Advertising, Customer Communications, Customer Engagement, Influencer Marketing, Mobile Marketing, Social Media
• Four Ways to Stop Your Infographic From Being a Total FlopRebecca Joyner
  Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  Content, Content Marketing, Inbound Marketing, Lead Generation, Public Relations, Social Media
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Five Twitter Mantras: How Not to Be Unenlightened on Social MediaEd Morgan
  Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. ...
  Brand Positioning, Content, Digital Marketing, Engagement, Positioning, Social Media, Twitter, Web Content
• How to Get More Organic Traffic to Your ContentNick Chowdrey
  You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of ...
  Advertising, Content, Content Marketing, Content Strategy, Search Engine Marketing, SEO, Social Media
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• The Most Followed, and Talked About, NFL Teams on TwitterAyaz Nanji
  The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• The Most Active Fortune 500 CEOs on Social MediaAyaz Nanji
  Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in ...
  Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content
• Successful Community Managers Share the Secrets of Their TradeJuliet Carnoy
  Top community managers divulge their tips for engaging their customers via social media.
  Brand Management, Branding, Customer Communications, Customer Engagement, Social Listening, Social Media, Social Networking
• Seven Tips for Generating Social Content Through InfluencersJessica King
  Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  Advertising, Blogging, Content, Content Strategy, Influencer Marketing, Social Media, Vine
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• Four Email Optimizations That Will Increase Your Click-Through RatesStephan Hovnanian
  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Evangelists, Customer Experience, Email, Email Campaigns, Email Marketing, Segmentation, Social Media, Testimonials, Testing, User-Generated Content