Social Networking

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• The Science of Instagram: How to Get More Likes [Infographic]Ayaz Nanji
  Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with ...
  Instagram, Research Summaries, Social Media, Social Networking
• Consumers' Social Login Preferences in 2015 [Infographic]Ayaz Nanji
  Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data, Websites
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Marketers' Biggest Challenges With Social InfluencersAyaz Nanji
  Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
  Brand Ambassadors, Marketing Challenges, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• The Top-Rated Social Analytics Tools by MarketersAyaz Nanji
  Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by ...
  Research Summaries, Social Analytics, Social Media, Social Networking
• The Best Time of Day to TweetAyaz Nanji
  The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.
  Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• What People Say About Their Jobs on TwitterAyaz Nanji
  Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
  Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
  Customer Behavior, Demographics, Digital Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Marketers' Biggest Social Media ChallengesAyaz Nanji
  Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.
  Marketing Challenges, Research Summaries, ROI, Social Media, Social Networking, Survey Data
• The Coolest Social Network With TeensAyaz Nanji
  YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex.
  Facebook, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• The Most Followed Twitter Accounts by NYSE CompaniesAyaz Nanji
  The social software company Hootsuite is the most followed Twitter account by companies listed on the New York Stock Exchange (NYSE), according to a recent report from Burson-Marsteller.
  Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• How Fortune 500 Companies Engage Job Seekers on TwitterAyaz Nanji
  Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Effective Social Networks for Marketing a Business in 2015Ayaz Nanji
  More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
  Digital Marketing, Facebook, Google+, LinkedIn, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Native Advertising, Social Media, Social Networking, SocialSkim, Twitter, Vine
• What Consumers Expect of Local Businesses on FacebookAyaz Nanji
  Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O ...
  Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data