Reputation Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
  Brand Management, Brand Positioning, Branding, Career Management, Reputation Management
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• A Nine-Step Path to Personal Branding [Infographic]Verónica Maria Jarski
  Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
  Brand Awareness, Brand Management, Branding, Marketing Tips, Personal Branding, Reputation Management
• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Maria Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• Social Media Is a Corporate Blind Spot for B2B ExecsLenna Garibian
  More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
  B2B Marketing, Public Relations, Reputation Management, Social Business, Social Media
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word of Mouth
• Five Steps for Managing a PR Crisis
  It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis ...
  Brand Loyalty, Marketing Challenges, Public Relations, Reputation Management

Reputation Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management

Reputation Management: Online seminar broadcasts from the best minds in marketing

• B2B Social Media Power HourBroadcast on 2/2/2012 with David B. Thomas, Nichole Kelly, Tim Washer
  Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing.
  Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 with Jeremiah Owyang
  Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises.
  Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 with Christine
  This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
  Brand Equity, Community, Customer Engagement, Customer Relationships, Reputation Management, Social Media, Websites, Word of Mouth
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 with Karen Talavera, James O'Brien
  Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers.
  Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing, Reputation Management

Reputation Management: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 with Sandy Carter
  In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment.
  Customer Engagement, Marketing Inspiration, Reputation Management, Social Business, Social Media, Take 10 Author Series, User-Generated Content
• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 with Paul Chaney
  During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post.
  Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media, Take 10
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 with Jason Alba
  This short webcast describes the six key things you should do regularly to maintain your presence and build your reputation. Plus, you'll learn four must-do tasks that you only need to do once.
  LinkedIn, Marketing Tips, Reputation Management, Social Media, Social Networking, Take 10