Survey Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Data-Rich and Insight-Poor [Infographic]Verónica Maria Jarski
  To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to ...
  Customer Behavior, Customer Insight, Data, Google Analytics, Market Research, Survey Data, Surveys
• Customer Experiences and the Theory of RelativityHoward Lax, PhD
  Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
  Customer Behavior, Customer Experience, Measurement, Positioning, Survey Data, Surveys, Value Propositions
• Doc, What Can You Do for My Marketing Headache? A Data PrescriptionJim Bergeson
  Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's ...
  Market Research, Marketing Analytics, Measurement, Metrics, ROI, Survey Data
• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced ScalesCarey V. Azzara
  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the ...
  Market Research, Marketing Tips, Measurement, Survey Data, Surveys
• Business Leaders Value Sales, Marketing Data Most
  Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better ...
  Collaboration, Marketing Strategy, Recession, Research, Survey Data
• Consumers Uninformed About Value of HDTVs
  Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to ...
  Consumer Electronics, Customer Behavior, New Media, Research, Survey Data
• Twitter: Rocking Marketers' World
  Twitter rocks their world, say online marketers, and Facebook gets some serious attention. But LinkedIn, despite its name, gets almost no love at all.
  Community, Facebook, Survey Data, Twitter
• Americans Struggle to Feel Holiday Cheer
  A large majority of Americans (62.7%) say they can't get into the Christmas mood this year due to worries about the wars in Iraq and Afghanistan, the healthcare debate, the ...
  Customer Behavior, Recession, Segmented Research Data, Survey Data
• Consumers Simply Want a Better Phone
  Consumers are asking for three features when they buy their next cell phone, including better connectivity, better audio, and simplicity, according to a survey by In-Stat.
  Consumer Electronics, New Media, Smart Phones, Survey Data
• Q3 Email Click and Open Rates Increase
  Marketers used email communications more effectively during the year as open rates jumped to 22% in the third quarter of 2009 from 19.8% during the same period last year, or ...
  Email Marketing, Metrics, Survey Data