Marketing Resources: Telemarketing

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Telemarketing

Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them) by Michelle Palmer
Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or ...
More articles on Telemarketing
Three Ways to Improve Your Lead-Nurturing Strategy by Kathy Rizzo
Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like ...
More articles on Telemarketing
Has Your Telephone Become Your Sales Prevention System? by Todd Miechiels
Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling? Make sure that your telephone system isn't preventing prospects from reaching out and ...
More articles on Telemarketing
How to Size and Build a Sales Territory by Bob Howard
Companies should (and can!) implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone prospecting controls the destiny of your business, you should investigate a better way to ...
More articles on Telemarketing
Marketing Challenge: Three Ways to Fire up the Team by Hank Stroll
This week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!
More articles on Telemarketing
Six Steps to New Sales via Strategic Lead Generation by Brian Berlin
The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it must be carefully managed to ensure that the sales team ...
More articles on Telemarketing
Top 13 Marketing Budget Wastes—and How to Avoid Them by Eran Livneh
Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all know, chances are you won't be able to get everything you're asking for. But, believe it or not, this may ...
More articles on Telemarketing
Measuring Your Top Marketing Strategies by Suzanne Lowe
It's safe to say that we all have a list of top marketing strategies. Every year they appear on the strategic plan, they drive activities throughout the firm, and their progress is discussed at the highest levels. But are the ...
More articles on Telemarketing
The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 1 of 2) by Tim Kitchin
Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address ...
More articles on Telemarketing
How to Build Your Telemarketing List Online by Paul Epstein
Since its inception, the Do Not Call Registry has had a profound impact on the telemarketing industry, just as it has on individual organizations relying on outbound telemarketing in their marketing strategy. The challenge now facing these businesses is to ...
More articles on Websites
The Art of Customer Communications by Ben Levitan
Few call centers have embraced the idea of proactive customer care—the ability to reach out to customers before they have a chance to become a frustrated and dissatisfied caller.
More articles on Telemarketing
Can’t Get No Respect? Our SWOT Team Tackles Telemarketing by Hank Stroll, Tamara Halbritter
ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.
More articles on Telemarketing
Dear Tig: Brand Loyalty In One-Off Purchases, Response Rates for B2B Telemarketing, and How Do You Write a Creative Brief? by Tig Tillinghast
his week, a hat trick from Tig as he talks up the importance of brand loyalty, even in one-time purchases; gives response rates for B2B telemarketing; and tells how to write an effective creative brief.
More articles on Telemarketing
Is Branding Dead? by Tom Barnes
The question raises ire in all but the most sanguine marketer.
More articles on Telemarketing
Frog Soup And The Mental Commons by Chris Maher
Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces of the "mental commons."
More articles on Website Design
Planning: Is It Time for a Renaissance? by Ian Stockley
Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is now time for a planning renaissance.
More articles on Testing
Your Roadmap to Tradeshow Success by Michael Lando
Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
More articles on Trade Shows/Events

See all marketing articles in our library

No Daily Posts were found for Telemarketing. However you can see all our Daily Posts under Marketing Resources

See all Daily Posts in our library

Telemarketing case studies, deconstructing real life examples and illustrating lessons learned

How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retentionby Mike Miller Hyundai
CASE STUDY: While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher.
More case studies on Telemarketing
How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
More case studies on Telemarketing

See all Case Studies in our library

Telemarketing online seminar broadcasts from the best minds in marketing