- Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them) by Michelle Palmer
Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or ...
- Three Ways to Improve Your Lead-Nurturing Strategy by Kathy Rizzo
Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.
As for which areas of overall lead-generation strategy tech marketers would like ...
- Has Your Telephone Become Your Sales Prevention System? by Todd Miechiels
Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling?
Make sure that your telephone system isn't preventing prospects from reaching out and ...
- How to Size and Build a Sales Territory
by Bob HowardCompanies should (and can!) implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt.
If telephone prospecting controls the destiny of your business, you should investigate a better way to ...
- Marketing Challenge: Three Ways to Fire up the Team by Hank Stroll
This week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!
- Six Steps to New Sales via Strategic Lead Generation by Brian Berlin
The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it must be carefully managed to ensure that the sales team ...
- Top 13 Marketing Budget Wastes—and How to Avoid Them by Eran Livneh
Once again, it is that time of year... when marketing departments are busily preparing next year's budget.
As we all know, chances are you won't be able to get everything you're asking for. But, believe it or not, this may ...
- Measuring Your Top Marketing Strategies
by Suzanne LoweIt's safe to say that we all have a list of top marketing strategies. Every year they appear on the strategic plan, they drive activities throughout the firm, and their progress is discussed at the highest levels.
But are the ...
- The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 1 of 2) by Tim Kitchin
Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address ...
- How to Build Your Telemarketing List Online by Paul Epstein
Since its inception, the Do Not Call Registry has had a profound impact on the telemarketing industry, just as it has on individual organizations relying on outbound telemarketing in their marketing strategy.
The challenge now facing these businesses is to ...
- The Art of Customer Communications by Ben Levitan
Few call centers have embraced the idea of proactive customer care—the ability to reach out to customers before they have a chance to become a frustrated and dissatisfied caller.
- Can’t Get No Respect? Our SWOT Team Tackles Telemarketing by Hank Stroll, Tamara Halbritter
ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.
- Dear Tig: Brand Loyalty In One-Off Purchases, Response Rates for B2B Telemarketing, and How Do You Write a Creative Brief?
by Tig Tillinghasthis week, a hat trick from Tig as he talks up the importance of brand loyalty, even in one-time purchases; gives response rates for B2B telemarketing; and tells how to write an effective creative brief.
- Is Branding Dead? by Tom Barnes
The question raises ire in all but the most sanguine marketer.
- Frog Soup And The Mental Commons by Chris Maher
Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces of the "mental commons."
- Planning: Is It Time for a Renaissance? by Ian Stockley
Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is now time for a planning renaissance.
- Your Roadmap to Tradeshow Success
by Michael Lando
Maximize your ROI by following these 5 steps, and build brand awareness at the same time.